After coming close to closure last year Drayton Valley’s Toastmasters group is enjoying a new lease of life.
“I am happy to report we are alive, actively recruiting new Toastmasters and recently received two awards,” says Leah Sanderson, past president of the Derrick Toastmasters.
The first of those awards is for public relations, the second is for Toastmaster of the Year, which was won by Sanderson herself.
“The Toastmaster of the Year Award is presented to recognize and honour that Toastmaster in District 99 who achieves and maintains the highest standard of excellence as a member of Toastmasters International,” said Kathy Pors, Division A Director. “Sanderson’s dedication, resiliency, integrity, perseverance and communication achievements are but some of the reasons she is receiving the Toastmaster of the Year Award for 2021-2022.”
Toastmasters International is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. The Derrick Toastmasters have been active in Drayton Valley for 32 years. Last year declining membership left the group’s future in doubt, however Sanderson says things have since improved dramatically.
“Developing leadership skills is not an easy road. What I initially thought was the end of a 32-year charter was actually the beginning,” she says. “I faced and overcame perceived and actual obstacles. As a leader I learned to use being uncomfortable, overwhelmed, at times deflated and defeated to bust through and beyond to that one next step…Each foot forward meant another step towards saving our club and its 32 year charter.”
The term empty nester has been around for about 110 years and is used to describe the lonely feeling parents have when their children grow up and leave the house.
I’ve spent a lot of time over the years thinking about what it would be like to be on my own. I have never lived by myself. When I was a single mom, there were definitely moments when it felt that way, but most of my choices were made with my children in mind. I didn’t feel free to just do whatever I wanted.
Having been a parent since I turned 20, I always kind of dreamed about what it would be like once my kids were grown. I would only have to clean up after myself. I didn’t have to listen to YouTubers screaming about video games anymore or listen to Ariana Grande’s voice in Sam and Cat.
No more parent-teacher interviews. No more non-urgent emergencies that I have to drop everything and attend to just in case. No more refereeing and enduring my children’s consequences when their electronics were taken away.
I love my children more than anything else, but I have to say, it honestly sounded fantastic.
Well, that day has come, and I’m afraid all the hobbies that I have developed in preparation for this day might not be enough.
There was a point when my kids were little and my parents lived a flight away, and sometimes they would go stay with my parents for a few weeks. I would be excited to clean their rooms and put everything away. After it was cleaned, I would close the door because it was weird to see the room so clean.
I imagine it’s going to be like that again. I will keep myself occupied, of course. I still have my work, I still have my dogs, and I have friends and family that I will spend time with. It will just be weird to come home and not be able to interact with another person.
Don’t get me wrong. I’m comfortable being by myself, and sometimes I really need it to recover from having my time occupied with social events. It’s my way of recharging my battery.
I also know that people who avoid any socialization have a 30-60 percent higher chance of developing dementia. So as much as spending time with others can exhaust me, it’s a matter of health and well-being.
But let’s be clear.. I’m not only spending time with people so that I don’t have cognitive issues in the future. I really enjoy spending time with the people I love, and I’m often excited to do so. I just need some recovery.
With the kids gone, every day will be my recovery period, and I think I’m going to be spending more time out and about just to get that fix. Getting that human interaction will be very important for me health wise and for my sanity.
I think I’m going to have to change my perspective on the term empty-nester. It’s not necessarily something to dread or be sad about. It’s an opportunity to create a unique, peaceful space that you can rest in after a day of spreading your wings and learning who you are in this next part of your life.
The new CAO for Drayton Valley brings with him experience in a municipal leadership role. He also brings many years of military experience to the position.
Troy Grant was appointed CAO at a special council meeting held on July 8. On a municipal level, Grant worked at Sturgeon County as the General Manager of Public Services.
During his time with the military, Grant earned the Canadian Forces’ Decoration for his years of service.
He originally started at the Town in March 2026, acting as the Town Services Manager. Getting a promotion this early on was not something he had anticipated.
“I didn’t come to the town anticipating becoming anything more than the general manager of town services,” says Grant.
Now that he has stepped into the new role, Grant says he’s excited to work with the staff he’s come to know.
“This is an opportunity that lends itself nicely to my classic training through the military… I’m super excited about it.”
One of the skills needed for the position of CAO is leadership, which is something he developed as a logistics officer in the military. Grant was responsible for organizing supply chains, personnel, finances, and transportation to ensure Canadian troops around the world had what they needed to operate smoothly.
“The CAO ultimately needs to understand the strengths and weaknesses of their team and then employ those things with reinforcing those strengths and weaknesses to achieve the objectives that council and the people of Drayton Valley need,” says Grant. “That’s exactly what army leaders do.”
One of the first things Grant wants to handle is the Town’s organizational chart, with the goal of making it more clear to staff, council, and the public. Council will also have the opportunity to give feedback, says Grant, because he plans to run it by them before making it official.
He says he’s really enjoyed working with council over the past few months.
“Our current council is so open to innovation and creativity,” says Grant. “I think something we all need to wrap our heads around is that we have a new council. They’ve been in place for less than a year, but they’ve already demonstrated flexibility of thought, creativity, and aggressive policy changes.”
Another project that they have been working on is reviewing the way they handle contracting. Grant says he wants to be sure that it’s being done properly and is beneficial to the community, rather than costly or a hindrance.
At the end of the day, this position is about service for Grant, which is something he’s proud of.
“I’m fundamentally a service guy. I’m about serving people; serving Canadians. My whole career has been that. I guess for me, it’s the next chapter in service to Canadians, so I’m excited about that,” says Grant.
Another area that excites him is “moving the yardsticks progressively” for Drayton Valley.
“Being part of figuring out the path forward in a meaningful way, in a leadership way, with this council and the team that we have,” he says.
He says he would like the municipality to be seen as a place where people want to work. Where they are respected and know that the work they do matters.
One of the questions council had for Grant was how long he imagined he could stay in his role as CAO. Given the turnover of the past ten years, one of their concerns was the stability of the role.
Grant says he plans to stick around as long as they will have him. He will eventually retire, though, and he says he will be putting together a succession plan with the hope that the next CAO can come fully qualified from in-house.
“It’s a real privilege to be able to support the town and become the leader of a team that I already believe in,” he says.
Carol Vowk, the chair of the board for the Drayton Valley Community Health Foundation, said when they first heard about the opportunity for the eSIM lab, they were in the middle of a project for a room in palliative care. She said the foundation decided to table the idea, keeping it in mind for the future once they had completed the renovations.
However, when the Town initiated the Grow Your Own program, they decided to go for it.
“The future came upon us really, really quickly,” said Vowk.
While they were planning for the eSIM lab, they completed their renovations for the palliative care room. The space now includes a wheelchair accessible shower, which they didn’t have previously.
“We can accomplish great things when our community comes together,” said Vowk.
Following the speeches and ribbon cutting, attendees were able to watch a demonstration of the lab put on by RN students and hospital staff.
These are a few of my favourite things
What do I like? Thanks for asking. I like loads of things.
I like beer. I like wine, especially if there’s some fresh bread and a nice piece of cheese to go with it. I like playing golf. I like holidays somewhere sunny.
One feature those things have in common is that they cost a bit. So one of the things I like the most is money, because it makes all the other stuff possible.
And this ought to be a good time for folks like me, because as of now (yes, right now) the provincial government is giving a $100 energy rebate to each and every Albertan who meets some fairly loose criteria. I tick all the boxes. You probably do too.
Over 18 (check)
Alberta resident (check)
Filed taxes in 2025 (check)
Annual income less than $225,000 (you’re kidding, right?)
So far so good. But that’s the easy part. You have to have one of those MyAlberta online accounts to apply. I do have an account, but I have no idea whatsoever what the password might be. And as for my user name? Well, if I could remember stuff like that I’d probably be working in a circus somewhere as Mysterio the Memory-Man. On top of that, so far there have been reports of a number of hiccups in the application process, so that things are neither tickety nor boo. I mean, I can probably figure something out, but it starts to feel like quite a lot of work for not much reward.
Now I don’t want to complain about free money. Because free money is the best kind of money there is. Back when I was a lad you could feed a family of eleven on steak and lobster every day for a week on a hundred bucks and still have enough left to buy a small airline.
But those days are gone. It feels like $100 doesn’t go that far these days, because it doesn’t. Just yesterday I filled up with gas (we have a fairly small car) and then bought a couple of bottles of wine and bam! Just like that, 200 bucks gone. So that was the rebate for my wife and I taken care of before it even hit our bank account.
Don’t get me wrong. Getting an extra hundred bucks is a lot better than not getting an extra hundred bucks. And it’s orders of magnitude better than, for example, losing a hundred bucks. Still, as cash bonanzas go, this one feels like a bit of an anticlimax. You cannot make $100 into a huge pile and roll around in it naked. And if you try you’ll probably look pretty stupid.
This is all a bit of a downer, but hope springs eternal. And happily there are things that I like that don’t cost money. Things like sitting on the deck in the sunshine or going for a walk, both of which I have already done today.
Perhaps I should focus on things like that for the next little while. At least until I can remember that damn password.
Donation leads to arena upgrades
Change is on the way to Drayton Valley’s arena.
The facility, which was rebranded as the Team Auctions Centre last year, will see upgrades valued at $1 million thanks to a contribution from an anonymous donor.
In recognition of the funding, the Total Works Gym will be renamed as the Thunder High Performance Centre.
Changes within the building will see the installation of new safety glass around the main ice surface and the addition of a four-panel digital video board. Additional upgrades will include drillable net pegs to improve safety and Alberta Junior Hockey League standards compliance, removal of side netting to enhance sight lines and improve the fan experience, an upgraded camera system to support game presentation and broadcasting and replacement dasher boards, coordinated alongside planned board repairs.
The upgrades were announced last week in a joint statement from the Drayton Valley Thunder, the Town of Drayton Valley and the Drayton Valley Community Foundation.
“The Team Auction Centre is where our community comes together,” said Kevin Young, President of the Thunder. “This project reflects what we can accomplish through partnership. These upgrades will create better opportunities for our athletes and fans and a stronger experience for everyone who walks through these doors.”
Mayor Nancy Dodds said that the $1 million contribution, along with the renaming of the gym, would leave a lasting legacy in the community.
“The much-needed upgrades to the facility will not only enhance opportunities for residents and visitors, but also strengthen a space that brings our community together. We are incredibly proud to stand alongside the Drayton Valley Thunder and the Drayton Community Foundation in recognizing this transformative moment.”
In the high and far-off times
Nothing in the last 50 years has quite matched the feeling I got waking up one July morning in 1976 and realizing I wouldn’t have to so much as think about simultaneous equations for the next six weeks.
Life’s had its ups and downs since then, but I’ve never quite recaptured that burst of excitement you get when school’s out for summer and, with the entire holidays ahead of you, it feels as if it might as well be out forever.
All this week I’ve been watching kids walk down our street making their way between the twin attractions of the skatepark and 7/Eleven. Some are tall, some are short. Some are in groups, others in pairs or alone. The main thing they have in common is that they all seem pretty happy.
And they should be. But I wonder if they realize this is as good as it gets. They’re young, they’re healthy, it’s the first week of summer vacation. It’s all downhill from here.
What with bullying, the pressure to conform and the potential horrors of social media, it would be foolish to assume that teens don’t have problems of their own, because some of them quite obviously do. But for the happy majority it’s a question of perspective. It’s not that your teenage years are completely carefree. I know this because I am a former teenager. When I was that age my main concerns were wondering if I’d have enough money to buy the new ABBA album when it came out, trying to catalog my stamp collection and wishing I could figure out how to talk to girls without sounding like an absolute numpty. I’m still working on that last one as it happens. Meanwhile my brother, who’s a couple of years older than I am, spent most of the mid-1970s in front of the mirror trying to make sure his hair was perfect and becoming increasingly furious when it failed to remain exactly in place. It’s all fallen out now, so the joke’s on him.
So anyway, I want to wish all the kids who are off school a long and happy summer. I hope they have the chance to make memories that will last a lifetime. It’s a horrible cliche to say that your school days are the happiest days of your life. And like most cliches, it’s not always accurate. But as Ferris Bueller once said, life moves pretty fast. So it’s important to make the most of things right now, before they are gone forever.
I never did get that ABBA album. My stamp collection is still stuffed haphazardly into a couple of fading envelopes. My school days are the best part of half a century behind me. If I was to tell one of those kids who walk past our house how quickly the time has gone they’d think I was delusional, or bonkers, or both. But it’s no exaggeration to say that sometimes 1976 seems like yesterday. And yet here we are. Half a century later and I’m still not entirely sure what you’re supposed to do with simultaneous equations.
Have a great summer kids, and take time to enjoy the ride.
E-dirtbikes raise safety concerns
Off-highway vehicles are not allowed on public municipal property in Drayton Valley, whether they are electric or not.
Cody Rossing, the senior manager of community safety for the Town, says that there have been some complaints about e-dirt bikes being used in town and he wants to educate the public about the legislation surrounding electric micro-mobility devices.
“At the end of the day, these e-dirt bikes are considered by the Province of Alberta to be an off-highway vehicle,” says Rossing.
Like other OHVs, owners have to follow the regulations around ownership and use of the vehicle, and the rules don’t change if the vehicle happens to be electric.
“There is a minimum age of 14 to operate any off-highway vehicles. You need registration and you need insurance if you are operating on roadways,” says Rossing. “You do need a helmet if you are on the roadways as well.”
Along with provincial legislation, residents are required to follow the Town’s bylaws. Like many municipalities, OHVs are not permitted to be used within Drayton Valley’s public areas. This includes roads, sidewalks, walking trails, green spaces, and any other publicly accessible areas. The only exception is if it is being used on private property, such as an acreage within town limits.
Rossing says that while many people are only learning about e-dirt bikes now, the Province has had legislation in place for more than 15 years.
“It’s not something that all of a sudden the provincial government or the municipal government has come up with in the last couple of months. It has been very well established several years ago,” he says.
One issue that has come up when these micro vehicles are used in town is the lack of noise. E-dirt bikes and other micro vehicles don’t make a lot of noise, so residents don’t hear them coming. While this might happen with regular bicycles or scooters if someone isn’t paying attention, the real danger lies in how fast the vehicles can go.
Most e-dirt bikes have a top speed that ranges from 50 kph to 130 kph. It’s dangerous enough to have an accident with an e-bicycle, which can get up to speeds between 32 kph and 45 kph, but an accident with an e-dirt bike could be deadly.
“There are huge safety issues that come with that,” says Rossing. “It’s one of those things where we want adults and we want kids to have fun, but it’s got to be done safely.”
He says that enforcement services have been responding to complaints and have spoken to a few individuals about the rules, and they will continue to do so.
Rossing says those who are not happy with the legislation surrounding OHVs can either write to the Minister of Transportation and Economic Corridors, the Honourable Steve MacKinnon, or their local MLA.
A large part of the turnaround is attributed to a public relations program spearheaded by Sanderson and fellow toastmaster Don Stuike. At the time Stuike was the group’s vice-president of education. He has since taken on the role of president.
The pair’s public relations achievements include recruiting and inducting new members, promoting the club within the community and conducting a number of outreach activities.
“These two model what it takes to promote a Toastmasters Club,” says Pors.
Drayton Valley’s Derrick Toastmasters meets regularly every second and fourth Wednesday at 6:45 pm to 9:15 pm using the Zoom platform. Sanderson says new members don’t need any particular skill set. Club members learn by attending free training, taking on roles within the club. There are also a number of free resources offering information, training and guidance.
On a bright sunny day in mid May of 1986 I landed at Calgary airport, ready to build a new life in the Great White North. I had a full head of hair, a heart full of dreams and a full set of teeth. The world lay at my feet.
A lot has happened in the intervening years, much of it varying degrees of awful. The hair has gone and so have a couple of the teeth, but I continue to plug away in pursuit of the Canadian Dream. Here’s the story of my four-decade Canadian Odyssey, conveniently broken down in number form because it’s easier to write that way and after 40 years I feel like I’m due a break.
40: Number of years I have lived in Canada. Depending on how you look at it, that’s 480 months, 2,080 weeks or a staggering 350,400 hours (plus a few extra because of leap years). No wonder I’m exhausted.
27: Number of those years spent in Drayton Valley.
<1: Number of years I anticipated spending in Drayton Valley when I first arrived. Every time I think I’m out they pull me back in.
618: Number of kilometres (round trip) I used to drive every second weekend to see my kids. That’s the equivalent of a little more than 3,072 furlongs if you’re interested in that sort of thing, which, now I come to think of it, you probably aren’t.
9: Number of provinces I have visited, assuming you count 30 minutes at a truck stop in Brandon as visiting Manitoba.
1: Number of provinces I have not visited. As far as I can tell Newfoundlanders are somehow managing to cope with the disappointment.
4: Number of times a Canadian team has won the Stanley Cup since I arrived.
36: Number of years since the last of those wins.
12: Number of times per year, on average, someone tells me they love my accent and asks what part of Ireland I’m from. I’m Scottish.
6.25 Hourly wage at my first Canadian job; picking up garbage at Foothills Stadium, which was then home to the Calgary Cannons of the Pacific Coast League. The Cannons were a great organization and the job was actually a lot of fun. Hauling bags of empty beer cups, sweeping up peanut shells and occasionally scraping nacho cheese off the bleachers for a Triple A ball team was also the closest I ever came to sporting achievement of any kind.
10, 3: Time in years and months I spent working at the Drayton Valley Western Review, making me the longest serving editor in the history of that publication.
6, 7: No, it’s not what you think. It’s the time I’ve spent in years and months working at the Drayton Valley and District Free Press, making me the longest serving editor in the history of this publication. What can I tell you? I don’t like change.
0: Number of times I have been voted Employee of the Month. Baffling.
12: What it used to cost, in dollars, to fill the tank of a 1977 Mercury Comet.
**!!%&!!: What that same tankful of gas costs today.
After fundraising for a year, the Beehive has been able to purchase a new van, which will help them to better accommodate their clients.
“It took a while,” says Lisa Dusterhoft, the executive director of the organization. “We kicked off the campaign in October of 2024. We were able to raise enough funds by November 2025.”
Because the van is a special order, once the Beehive received it, they also had to get it customized for their organization.
“It took six months for the vehicle to be ordered, delivered, and all the accessibility equipment to be installed,” she says.
The majority of the vehicle cost was covered by local businesses and organizations, says Dusterhoft. Along with the sponsorships, the Beehive was able to use money from the endowment fund they have with the Drayton Valley Community Foundation. They also plan to sell one of their existing fleet vehicles to cover the remainder of the costs.
Initially, the Beehive had a budget of $100,000 for the van. However, when they heard from MoveMobility, they were given an option for a ProMaster 3 van.
This new van came with a higher price tag of $155,000, but Dusterhoft says it was worth the extra money.
“[It] gives us a lot more flexibility,” she says. “This van actually can hold up to three wheelchairs at a time.”
Until recently, the Beehive wasn’t able to take in any more adults with disabilities who relied on wheelchairs because they didn’t have a vehicle that could accommodate them. With this new van, Dusterhoft says they will be able to expand on the number of wheelchair users they can work with.
The seats can also all be removed, making it easy for staff to adapt the van for whoever needs a ride.
Dusterhoft says getting a new van means more than transportation for their clients. It also means stability.
“It means that adults with disabilities in our organization are able to age in place,” she says.
In the past, clients with mobility issues have had to move to larger centres that had more accessible vehicles.
Currently, the Beehive has 37 clients. Dusterhoft says most of them don’t have mobility issues, and they’ve only had a couple of people who relied solely on wheelchairs in the past. However, they are at a point where many of their clients are relying on walkers and sometimes a wheelchair, so right now is the perfect time for a more accessible vehicle.
The Beehive owns three 24-hour group homes, as well as a supported independent living program. In the group homes, there is staff with them throughout the day. In independent living, the clients live on their own, and the staff come in to help them with different tasks as needed.
Dusterhoft says that while Drayton Valley is a small town, it’s not easily walkable for some individuals. Having a means of transportation for all the clients is a huge benefit.
The Beehive is hosting an open house on May 21 from 11:30 a.m. to 2 p.m. to showcase the new van to its donors, board, clients and members of the community.
Early May is a special time of year. The snow has gone. The birds are back. There’s finally a touch of summer in the air, but still no sign of wasps or mosquitoes.
Early May is also that quiet little interlude between the deadline to complete your federal tax return and the arrival of your municipal property tax bill, which usually lands on your doorstep with a thud some time around the middle of the month.
Now I’m not here to complain about taxes. I’m sure you’re quite capable of doing that yourself, without any prompting from me. Personally I’m not especially keen on forking over large wads of cash to our various levels of government, or to anybody else for that matter. Just ask my wife. But taxes matter if you place any value on things like roads and bridges. Or if you appreciate the services of the police, or nurses or firefighters. Nobody gets excited about having a functioning sewer, but try doing without one for a while and see how far that gets you.
Someone has to foot the bill for those things and those someones, dear reader, are me and you. Taxes are the price we pay for living in a world that, for the time being at least, isn’t a complete and utter crapfest. And for the most part it’s a price worth paying.
But it does feel like there’s something cruel about the timing. You finally get around to filing your federal taxes in April. You’re getting a refund! Hallelujah!! That refund arrives!!! You cry out with joy!!!! You’re about to invest in that bust of Elvis, handcrafted from a single piece of macaroni, that you’re had your eye on for so long!!!!! And then, just as you’re heading out the door clutching a wad of crumpled bills in your sweaty palm, your municipal tax bill arrives and you’re right back where you started.
One hand giveth and the other hand taketh away. Or, to put it another way, poop.
I suppose there are worse things in life than breaking even. There’s failing to break even, for one example. So if the federal refund and the municipal bill more or less cancel each other out, at least you’re no worse off than you were before the entire process began.
However, it’s undeniably a bit of a downer, and not a great way to start the nicest part of the year.
But it is what it is, and you didn’t get where you are today by complaining about things you can’t change. So you buckle down and write a cheque to the municipality of your choice. It’s OK if you swear a little, as long as you do it under your breath.
After that, you put macaroni Elvis on layaway and hope for better days ahead. If you have time, you can look for spare change under the couch cushions.
And then you wait until next year when you do it all over again.
Organizers for the Drayton Valley Pro Rodeo are happy to say this year was a success.
Gus Pietsch says tickets were sold out for Saturday, with both Friday and Sunday also close to capacity.
In total, they had about 3,600 spectators for the rodeo.
The Horses and Hooch dance, hosted by the Drayton Valley Lions Club, was also a hit, says Pietsch. Tickets for that event were also sold out.
“It was sensational,” says Pietsch. “It was good to see the rodeo celebrated the whole week. It really felt like the event was growing more than just the rodeo, which is good.”
There were events held all over the community, including barbecues, a parade, and a chilli cook-off.
He says the feedback from residents was positive, especially regarding the parade. Pietsch says there are already people who are eager to sign up for the parade next year.
This year the rodeo gave out $90,144.12 in winnings to the cowgirls and cowboys who participated. There were eight categories this year, each with its own winner.
The winner for bareback riding was Ty Taypotat who took first place with 89 points on Duffy Rodeo’s 901 Miss Demeanor. Chase Tkach earned the win for steer wrestling with a time of 3.5 seconds. In team roping, Tate Schmidt and Kagen Schmidt took first place with a time of 3.6 seconds. Kole Ashbacher scored 87 points on Duffy Rodeo’s 37 Mojo Nixon in saddle bronc riding, earning himself first place. For tie-down roping, Jason Smith held first place with 8.4 seconds. Taylor-Jane Gardner won in the ladies barrel racing with a time of 13.34 seconds. Shaya Biever earned top spot for her time of two seconds in breakaway roping.
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own and although that platform is free your time isn’t.
I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is newspaper advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Grow Your Marketing Team
Print advertising with the Drayton Valley and District Free Press gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business.
This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft mindful creative content that will be seen and prompts action.
By advertising with your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
Stop The Disruption
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers due to their longer shelf life, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with rural newspaper advertising:
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “click to redeem in store coupon” – print to digital is easy to do in both the print and e-edition formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant. Call out the reader specifically “Calling all Free Press newspaper readers.” You can niche the demographic based on the action you assume they are doing when they are reading your ad.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door. Your business isn’t an online hop on and hop off bus ride, you need foot traffic and this is one way to do it.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective customer. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
I said it before and it’s worth mentioning again. Forming a relationship with your local rural newspaper helps you expand your marketing team, and frees you to do what you actually set out to do – run a business set on building real relationships with your customers.
Drayton Valley/Brazeau County Fire Services spent 12 hours fighting a fire at the Drayton Valley landfill on Monday.
Crews responded to the fire at 2:10 a.m. Monday morning and were able to extinguish the flames by 2:30 p.m. The fire resulted in the closure of the landfill for part of the day on Monday. By 3 p.m., the public drop-off area was open. However, larger loads that would be offloaded into the landfill were still not permitted as of the Free Press publication deadline.
Jennifer Stone, the interim CAO for Drayton Valley, says they weren’t sure of the cause of the fire.
“We have not been able to determine the cause of the fire; it’s inconclusive,” says Stone. “It was in the middle of the night; nobody saw anything.”
She says the garbage fire was located on one of the landfill cells at the top end of the landfill site. There are a number of things in a dump site that can cause fire. One of the more common issues is lithium batteries that get thrown into household garbage.
“It could have been batteries,” says Stone. “It could have been anything.”
A dozer was brought in to build a firebreak, and the crews were able to successfully contain the fire. As of end-of-day Monday, there was still heavy equipment out at the site addressing hot spots.
“We will have an overnight crew there just to monitor for hotspots and to ensure the flames don’t reignite or anything like that,” Stone says.
“What I find most rewarding about this organization is that it delivers. Toastmasters tagline is Where Leaders are Made. This past year has brought home to me that if one does the work and overcomes perceived and actual obstacles you definitely become a confident, communicative leader,” she says.
I have seen the future and it’s slightly disappointing
I come from a generation that thought the microwave oven was the pinnacle of human achievement. And as for the fax machine? Oh, Lordy, what a time to be alive!
Local ballplayer moving up
Local baseball player, Caedyn Colford, has recently started his summer baseball season playing in front of thousands of Edmonton Riverhawks fans.
Interesting times in Alberta
Here we go then. In October we’ll be heading to the polls to vote on the future of this province with respect to its role in Canada.
Sort of.
Event supports school in Ghana
The Awaso Canadian Academy Foundation had another successful fundraiser to support a school in Ghana last weekend.
