After coming close to closure last year Drayton Valley’s Toastmasters group is enjoying a new lease of life.
“I am happy to report we are alive, actively recruiting new Toastmasters and recently received two awards,” says Leah Sanderson, past president of the Derrick Toastmasters.
The first of those awards is for public relations, the second is for Toastmaster of the Year, which was won by Sanderson herself.
“The Toastmaster of the Year Award is presented to recognize and honour that Toastmaster in District 99 who achieves and maintains the highest standard of excellence as a member of Toastmasters International,” said Kathy Pors, Division A Director. “Sanderson’s dedication, resiliency, integrity, perseverance and communication achievements are but some of the reasons she is receiving the Toastmaster of the Year Award for 2021-2022.”
Toastmasters International is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. The Derrick Toastmasters have been active in Drayton Valley for 32 years. Last year declining membership left the group’s future in doubt, however Sanderson says things have since improved dramatically.
“Developing leadership skills is not an easy road. What I initially thought was the end of a 32-year charter was actually the beginning,” she says. “I faced and overcame perceived and actual obstacles. As a leader I learned to use being uncomfortable, overwhelmed, at times deflated and defeated to bust through and beyond to that one next step…Each foot forward meant another step towards saving our club and its 32 year charter.”
The term empty nester has been around for about 110 years and is used to describe the lonely feeling parents have when their children grow up and leave the house.
I’ve spent a lot of time over the years thinking about what it would be like to be on my own. I have never lived by myself. When I was a single mom, there were definitely moments when it felt that way, but most of my choices were made with my children in mind. I didn’t feel free to just do whatever I wanted.
Having been a parent since I turned 20, I always kind of dreamed about what it would be like once my kids were grown. I would only have to clean up after myself. I didn’t have to listen to YouTubers screaming about video games anymore or listen to Ariana Grande’s voice in Sam and Cat.
No more parent-teacher interviews. No more non-urgent emergencies that I have to drop everything and attend to just in case. No more refereeing and enduring my children’s consequences when their electronics were taken away.
I love my children more than anything else, but I have to say, it honestly sounded fantastic.
Well, that day has come, and I’m afraid all the hobbies that I have developed in preparation for this day might not be enough.
There was a point when my kids were little and my parents lived a flight away, and sometimes they would go stay with my parents for a few weeks. I would be excited to clean their rooms and put everything away. After it was cleaned, I would close the door because it was weird to see the room so clean.
I imagine it’s going to be like that again. I will keep myself occupied, of course. I still have my work, I still have my dogs, and I have friends and family that I will spend time with. It will just be weird to come home and not be able to interact with another person.
Don’t get me wrong. I’m comfortable being by myself, and sometimes I really need it to recover from having my time occupied with social events. It’s my way of recharging my battery.
I also know that people who avoid any socialization have a 30-60 percent higher chance of developing dementia. So as much as spending time with others can exhaust me, it’s a matter of health and well-being.
But let’s be clear.. I’m not only spending time with people so that I don’t have cognitive issues in the future. I really enjoy spending time with the people I love, and I’m often excited to do so. I just need some recovery.
With the kids gone, every day will be my recovery period, and I think I’m going to be spending more time out and about just to get that fix. Getting that human interaction will be very important for me health wise and for my sanity.
I think I’m going to have to change my perspective on the term empty-nester. It’s not necessarily something to dread or be sad about. It’s an opportunity to create a unique, peaceful space that you can rest in after a day of spreading your wings and learning who you are in this next part of your life.
The new CAO for Drayton Valley brings with him experience in a municipal leadership role. He also brings many years of military experience to the position.
Troy Grant was appointed CAO at a special council meeting held on July 8. On a municipal level, Grant worked at Sturgeon County as the General Manager of Public Services.
During his time with the military, Grant earned the Canadian Forces’ Decoration for his years of service.
He originally started at the Town in March 2026, acting as the Town Services Manager. Getting a promotion this early on was not something he had anticipated.
“I didn’t come to the town anticipating becoming anything more than the general manager of town services,” says Grant.
Now that he has stepped into the new role, Grant says he’s excited to work with the staff he’s come to know.
“This is an opportunity that lends itself nicely to my classic training through the military… I’m super excited about it.”
One of the skills needed for the position of CAO is leadership, which is something he developed as a logistics officer in the military. Grant was responsible for organizing supply chains, personnel, finances, and transportation to ensure Canadian troops around the world had what they needed to operate smoothly.
“The CAO ultimately needs to understand the strengths and weaknesses of their team and then employ those things with reinforcing those strengths and weaknesses to achieve the objectives that council and the people of Drayton Valley need,” says Grant. “That’s exactly what army leaders do.”
One of the first things Grant wants to handle is the Town’s organizational chart, with the goal of making it more clear to staff, council, and the public. Council will also have the opportunity to give feedback, says Grant, because he plans to run it by them before making it official.
He says he’s really enjoyed working with council over the past few months.
“Our current council is so open to innovation and creativity,” says Grant. “I think something we all need to wrap our heads around is that we have a new council. They’ve been in place for less than a year, but they’ve already demonstrated flexibility of thought, creativity, and aggressive policy changes.”
Another project that they have been working on is reviewing the way they handle contracting. Grant says he wants to be sure that it’s being done properly and is beneficial to the community, rather than costly or a hindrance.
At the end of the day, this position is about service for Grant, which is something he’s proud of.
“I’m fundamentally a service guy. I’m about serving people; serving Canadians. My whole career has been that. I guess for me, it’s the next chapter in service to Canadians, so I’m excited about that,” says Grant.
Another area that excites him is “moving the yardsticks progressively” for Drayton Valley.
“Being part of figuring out the path forward in a meaningful way, in a leadership way, with this council and the team that we have,” he says.
He says he would like the municipality to be seen as a place where people want to work. Where they are respected and know that the work they do matters.
One of the questions council had for Grant was how long he imagined he could stay in his role as CAO. Given the turnover of the past ten years, one of their concerns was the stability of the role.
Grant says he plans to stick around as long as they will have him. He will eventually retire, though, and he says he will be putting together a succession plan with the hope that the next CAO can come fully qualified from in-house.
“It’s a real privilege to be able to support the town and become the leader of a team that I already believe in,” he says.
Carol Vowk, the chair of the board for the Drayton Valley Community Health Foundation, said when they first heard about the opportunity for the eSIM lab, they were in the middle of a project for a room in palliative care. She said the foundation decided to table the idea, keeping it in mind for the future once they had completed the renovations.
However, when the Town initiated the Grow Your Own program, they decided to go for it.
“The future came upon us really, really quickly,” said Vowk.
While they were planning for the eSIM lab, they completed their renovations for the palliative care room. The space now includes a wheelchair accessible shower, which they didn’t have previously.
“We can accomplish great things when our community comes together,” said Vowk.
Following the speeches and ribbon cutting, attendees were able to watch a demonstration of the lab put on by RN students and hospital staff.
These are a few of my favourite things
What do I like? Thanks for asking. I like loads of things.
I like beer. I like wine, especially if there’s some fresh bread and a nice piece of cheese to go with it. I like playing golf. I like holidays somewhere sunny.
One feature those things have in common is that they cost a bit. So one of the things I like the most is money, because it makes all the other stuff possible.
And this ought to be a good time for folks like me, because as of now (yes, right now) the provincial government is giving a $100 energy rebate to each and every Albertan who meets some fairly loose criteria. I tick all the boxes. You probably do too.
Over 18 (check)
Alberta resident (check)
Filed taxes in 2025 (check)
Annual income less than $225,000 (you’re kidding, right?)
So far so good. But that’s the easy part. You have to have one of those MyAlberta online accounts to apply. I do have an account, but I have no idea whatsoever what the password might be. And as for my user name? Well, if I could remember stuff like that I’d probably be working in a circus somewhere as Mysterio the Memory-Man. On top of that, so far there have been reports of a number of hiccups in the application process, so that things are neither tickety nor boo. I mean, I can probably figure something out, but it starts to feel like quite a lot of work for not much reward.
Now I don’t want to complain about free money. Because free money is the best kind of money there is. Back when I was a lad you could feed a family of eleven on steak and lobster every day for a week on a hundred bucks and still have enough left to buy a small airline.
But those days are gone. It feels like $100 doesn’t go that far these days, because it doesn’t. Just yesterday I filled up with gas (we have a fairly small car) and then bought a couple of bottles of wine and bam! Just like that, 200 bucks gone. So that was the rebate for my wife and I taken care of before it even hit our bank account.
Don’t get me wrong. Getting an extra hundred bucks is a lot better than not getting an extra hundred bucks. And it’s orders of magnitude better than, for example, losing a hundred bucks. Still, as cash bonanzas go, this one feels like a bit of an anticlimax. You cannot make $100 into a huge pile and roll around in it naked. And if you try you’ll probably look pretty stupid.
This is all a bit of a downer, but hope springs eternal. And happily there are things that I like that don’t cost money. Things like sitting on the deck in the sunshine or going for a walk, both of which I have already done today.
Perhaps I should focus on things like that for the next little while. At least until I can remember that damn password.
Donation leads to arena upgrades
Change is on the way to Drayton Valley’s arena.
The facility, which was rebranded as the Team Auctions Centre last year, will see upgrades valued at $1 million thanks to a contribution from an anonymous donor.
In recognition of the funding, the Total Works Gym will be renamed as the Thunder High Performance Centre.
Changes within the building will see the installation of new safety glass around the main ice surface and the addition of a four-panel digital video board. Additional upgrades will include drillable net pegs to improve safety and Alberta Junior Hockey League standards compliance, removal of side netting to enhance sight lines and improve the fan experience, an upgraded camera system to support game presentation and broadcasting and replacement dasher boards, coordinated alongside planned board repairs.
The upgrades were announced last week in a joint statement from the Drayton Valley Thunder, the Town of Drayton Valley and the Drayton Valley Community Foundation.
“The Team Auction Centre is where our community comes together,” said Kevin Young, President of the Thunder. “This project reflects what we can accomplish through partnership. These upgrades will create better opportunities for our athletes and fans and a stronger experience for everyone who walks through these doors.”
Mayor Nancy Dodds said that the $1 million contribution, along with the renaming of the gym, would leave a lasting legacy in the community.
“The much-needed upgrades to the facility will not only enhance opportunities for residents and visitors, but also strengthen a space that brings our community together. We are incredibly proud to stand alongside the Drayton Valley Thunder and the Drayton Community Foundation in recognizing this transformative moment.”
In the high and far-off times
Nothing in the last 50 years has quite matched the feeling I got waking up one July morning in 1976 and realizing I wouldn’t have to so much as think about simultaneous equations for the next six weeks.
Life’s had its ups and downs since then, but I’ve never quite recaptured that burst of excitement you get when school’s out for summer and, with the entire holidays ahead of you, it feels as if it might as well be out forever.
All this week I’ve been watching kids walk down our street making their way between the twin attractions of the skatepark and 7/Eleven. Some are tall, some are short. Some are in groups, others in pairs or alone. The main thing they have in common is that they all seem pretty happy.
And they should be. But I wonder if they realize this is as good as it gets. They’re young, they’re healthy, it’s the first week of summer vacation. It’s all downhill from here.
What with bullying, the pressure to conform and the potential horrors of social media, it would be foolish to assume that teens don’t have problems of their own, because some of them quite obviously do. But for the happy majority it’s a question of perspective. It’s not that your teenage years are completely carefree. I know this because I am a former teenager. When I was that age my main concerns were wondering if I’d have enough money to buy the new ABBA album when it came out, trying to catalog my stamp collection and wishing I could figure out how to talk to girls without sounding like an absolute numpty. I’m still working on that last one as it happens. Meanwhile my brother, who’s a couple of years older than I am, spent most of the mid-1970s in front of the mirror trying to make sure his hair was perfect and becoming increasingly furious when it failed to remain exactly in place. It’s all fallen out now, so the joke’s on him.
So anyway, I want to wish all the kids who are off school a long and happy summer. I hope they have the chance to make memories that will last a lifetime. It’s a horrible cliche to say that your school days are the happiest days of your life. And like most cliches, it’s not always accurate. But as Ferris Bueller once said, life moves pretty fast. So it’s important to make the most of things right now, before they are gone forever.
I never did get that ABBA album. My stamp collection is still stuffed haphazardly into a couple of fading envelopes. My school days are the best part of half a century behind me. If I was to tell one of those kids who walk past our house how quickly the time has gone they’d think I was delusional, or bonkers, or both. But it’s no exaggeration to say that sometimes 1976 seems like yesterday. And yet here we are. Half a century later and I’m still not entirely sure what you’re supposed to do with simultaneous equations.
Have a great summer kids, and take time to enjoy the ride.
E-dirtbikes raise safety concerns
Off-highway vehicles are not allowed on public municipal property in Drayton Valley, whether they are electric or not.
Cody Rossing, the senior manager of community safety for the Town, says that there have been some complaints about e-dirt bikes being used in town and he wants to educate the public about the legislation surrounding electric micro-mobility devices.
“At the end of the day, these e-dirt bikes are considered by the Province of Alberta to be an off-highway vehicle,” says Rossing.
Like other OHVs, owners have to follow the regulations around ownership and use of the vehicle, and the rules don’t change if the vehicle happens to be electric.
“There is a minimum age of 14 to operate any off-highway vehicles. You need registration and you need insurance if you are operating on roadways,” says Rossing. “You do need a helmet if you are on the roadways as well.”
Along with provincial legislation, residents are required to follow the Town’s bylaws. Like many municipalities, OHVs are not permitted to be used within Drayton Valley’s public areas. This includes roads, sidewalks, walking trails, green spaces, and any other publicly accessible areas. The only exception is if it is being used on private property, such as an acreage within town limits.
Rossing says that while many people are only learning about e-dirt bikes now, the Province has had legislation in place for more than 15 years.
“It’s not something that all of a sudden the provincial government or the municipal government has come up with in the last couple of months. It has been very well established several years ago,” he says.
One issue that has come up when these micro vehicles are used in town is the lack of noise. E-dirt bikes and other micro vehicles don’t make a lot of noise, so residents don’t hear them coming. While this might happen with regular bicycles or scooters if someone isn’t paying attention, the real danger lies in how fast the vehicles can go.
Most e-dirt bikes have a top speed that ranges from 50 kph to 130 kph. It’s dangerous enough to have an accident with an e-bicycle, which can get up to speeds between 32 kph and 45 kph, but an accident with an e-dirt bike could be deadly.
“There are huge safety issues that come with that,” says Rossing. “It’s one of those things where we want adults and we want kids to have fun, but it’s got to be done safely.”
He says that enforcement services have been responding to complaints and have spoken to a few individuals about the rules, and they will continue to do so.
Rossing says those who are not happy with the legislation surrounding OHVs can either write to the Minister of Transportation and Economic Corridors, the Honourable Steve MacKinnon, or their local MLA.
A large part of the turnaround is attributed to a public relations program spearheaded by Sanderson and fellow toastmaster Don Stuike. At the time Stuike was the group’s vice-president of education. He has since taken on the role of president.
The pair’s public relations achievements include recruiting and inducting new members, promoting the club within the community and conducting a number of outreach activities.
“These two model what it takes to promote a Toastmasters Club,” says Pors.
Drayton Valley’s Derrick Toastmasters meets regularly every second and fourth Wednesday at 6:45 pm to 9:15 pm using the Zoom platform. Sanderson says new members don’t need any particular skill set. Club members learn by attending free training, taking on roles within the club. There are also a number of free resources offering information, training and guidance.
Here’s an important question. Will you have enough money to live comfortably when it’s time to retire? Actually, scratch that. Here’s an even more important question. Will I have enough money to live comfortably when it’s time to retire?
It’s a question that’s worth asking, especially if, like me, you are haplessly stumbling toward your mid-sixties with no clear goals and no plan for the future whatsoever other than the half-formed notion that you’d like to make it to the pub on Friday if possible. And oh yeah, wouldn’t it be nice if you didn’t have to spend the rest of your life collecting carts at the grocery store?
Retiring is expensive. You need money. Quite a lot of money. The gravity of the situation was brought home to me last week while I was slogging my way through my 2025 tax return (oh, the memories!) It turns out I have enough unused contribution room on my RRSP to fund the purchase of a mid-sized airline. But sadly I have so little money that I can’t even, well, I can’t even afford to pay someone else to do my tax return.
There’s always the Canada Pension Plan. I’m a big fan of the CPP, but even there I have a problem. What you get out is determined by what you put in. I didn’t start making contributions until I was 24 on the not unreasonable grounds that I didn’t live in Canada. There’s another gap in my contribution history from the five years I spent at university while I was in my thirties. Hey, it was a tough course and I didn’t want to rush things. Anyway, after that I got a job as a junior reporter with wages so low that my CPP contributions were virtually zero anyway … I think the thrill of getting my photograph in the paper every week was supposed to be reward enough for my efforts. After all that … you get the picture, and as pictures go, it ain’t particularly pretty.
So, what’s a boy to do?
It’s not that I don’t like working. OK, well maybe it is a bit. But it’s more that I’m starting to feel, if not actually old, then rather less young than I used to. I’ve still got some working years left in me, but I can see a time when I’ll be ready to spend my days sitting on the deck composing long and frequently incoherent letters to my Member of Parliament on a variety of issues, none of which I fully understand, before hiking my pants up somewhere in the direction of my armpits and heading off for my evening meal at 4 p.m.
So how do I get there? How do I put away sufficient dosh over the next couple of years to be able to keep myself and the current Mrs. Long in the necessities of life (Preparation H, gin and Maalox as I understand it) through our declining years? It is, as I said earlier, a question worth asking. And, if I had to do things over again, it’s a question I would probably have asked myself before things went quite this far.
There is a little bit of a stereotype around newspapers. Some people think that the only people who read them are seniors. Our data shows otherwise. Typically as soon as you own property or enter the family phase of life you get more involved in the community. And that includes reading the newspaper. So our range of avid readers tends to be 34 plus, not 65 plus. But, regardless, many business owners will decline to advertise in the paper because, “It’s only read by seniors.”
Even if that was the case, I am writing today to say; don’t write off seniors.
Seniors make up about 17.5 percent of the Drayton Valley population according to the 2021 census. Census data states that in 2021 our community has a population of 6,970, and 1,040 of that is 65+. So why is this important information to know?
Boomers’ spending power is stuff of legend. In September 2025, McLean’s Magazine featured a long form article titled “The Jackpot Generation.” The article explored the wealth transfer of $1 trillion from boomer parents to their children or grandchildren that is expected over the next 10-15 years.
Drayton Valley has typically been considered a young community with the bulk of our population being well under 65. However, as community founders, and boomers who moved here in the early days of the oil boom age in this community we are lucky to have a portion of our population who have strong community ties, some disposable income, and still favour the traditional ways of doing commerce – face to face.
While this population is on the rise in our community, I am not so sure our businesses have grown to include this demographic in their marketing mix.
Last Wednesday at 2:30 pm I went grocery shopping, and I was amazed at how packed the parking lot was. It was seniors’ discount day, and so on top of your regular shoppers you are now seeing an influx of seniors who are discount savvy and are looking to experience the community while doing so. This got me thinking. Why didn’t other retail locations piggy back on the success of the grocery store with a Wednesday seniors’ discount day? Or where are the early bird dinner specials to fill up the slow 2:00 pm – 5:00 pm time slots in the restaurants?
Seniors in 2026, are not shut-ins. They are active in the community, and in life. They have disposable income, and they still believe in traditional business transactions. If you think the newspaper is “only read by seniors,” you’re wrong. But even if it was, then choosing not to advertise because of this fact may mean that you are not reaching a critical demographic in this community and you are leaving money on the table.
Looking forward to a nice relaxing summer? Not so fast. As we (finally!) approach the nice bit of 2026, I thought it would be useful to put together a list of the things I am currently worried about. And if I’m going to worry about them, so should you.
I’m worried about the way our provincial government is extending its own powers. The UCP is attempting to broaden its authority in areas that have traditionally been under federal jurisdiction. At the same time they are limiting the powers of municipalities and school boards to act without provincial approval. If all this comes to pass we are going to have one honking big (and powerful) government in Edmonton. That should give every one the collywobbles. If the NDP had tried something like this while they were in power we’d have been screaming to the high heavens.
I’m worried about our friends to the south. Every time you think America can’t get any more dystopian they find a way to prove you wrong. And the noise! It’s like living next door to a frat house.
I’m worried about retirement. The Canada Pension Plan works just fine. I’m looking forward to collecting my CPP in a year or two. Brand name beer here I come! The thought of ditching the CPP for a new and untried Alberta Pension Plan makes me more nervous than a long tailed cat in a room full of rocking chairs. And yet that’s what the provincial government seems intent on doing. I’m sorry, I’m sure Danielle and the gang have nothing but good intentions, but I don’t trust them not to make a complete and utter mess of things. If they feel like gambling I wish they’d do it with their own money.
I’m worried about the amount of ill-informed bile I see on social media and elsewhere directed at immigrants and refugees. This stuff invariably comes from people who claim to be acting to protect Canadian values. Clearly we have a different view on exactly what Canadian values are.
I’m worried that our thoughts and prayers don’t seem to be doing enough to prevent school shootings, public transit attacks or any of a raft of other atrocities. And I’m worried that I seem to have lost count of the number of those atrocities that have happened already this year. Perhaps we should all try thinking and praying harder?
I’m worried that we seem to spend more time focussing on the things that divide us than on the things that unite us.
I’m worried that these days, when you come across something that doesn’t match your own narrow world view, you’re free to select your own set of alternative facts to back up whatever bonkers theory you’re supporting. And if someone points out that your set of facts aren’t actually very, umm, factual, you’re able to label him as a stooge of big government who’s too blind to see that the Earth really is flat, 9/11 was the work of the Illuminati, the Kremlin is controlled by Disney etc. etc. etc.
I’m worried about inflation. I’m worried about Iran. I’m worried about the Blue Jays’ pitching. I’m worried about gas prices and I’m worried about property tax.
There. I’m glad that’s off my chest. Now It’s time to get out and enjoy that sunshine!
Three degrees with a chance of flurries? I did not see that coming. Dammit!
The Hearts and Hands Quilters’ Guild did more than just draw winners for their annual quilt raffle last week. They also presented 14 quilts to All Are Daughters for use at their women’s rehabilitation facility.
The guild boasts 28 members from the community, and all of them work to build quilts that can be donated to people in need. Each year, they hold a raffle fundraiser for three quilts, and the proceeds are then split between three different organizations.
This year they raised about $700 for their guild, the Kickstand Youth Hub, and STARS, along with their donation of quilts to All Are Daughters.
Trina Beckett, the vice president of All Are Daughters, was on hand at their meeting to accept the donation.
“About a year-and-a-half ago, a group of us women got together to start working on this dream of so many of us to open this recovery centre for women,” says Beckett.
She says there are members of the board who have gone through addiction and have been in recovery for years. Beckett is the mother of an addict, and her experience helping her daughter get through the first few months of recovery made her want to help others going through something similar.
“As a parent, you do anything to help your child because you know they’re in there somewhere,” she says.
Beckett says her daughter was involved with the centre before she passed away last summer. Despite the loss of her daughter, Beckett still wants to see the centre completed.
Right now, the facility is ready to go, but they don’t have an open date just yet. The organization is currently waiting for funding from the Province to cover operating costs, as well as getting licensing in order.
“We do have all our rooms spoken for as sponsor rooms right now,” she says. “We are just waiting for the go-ahead to get open.”
She says there aren’t any recovery centres for women in rural communities. Having both a men’s and a women’s centre is a positive thing, she says.
“We thank you guys for your support as well,” she told the guild. “Without the support of the community, we wouldn’t be able to do so far what we’ve done.”
The winners of this year’s raffles were Mel Sibley from Warburg, who took home Wolves on the Prowl; Pam Baker, who won Winter’s Day; and Wendy Nordell received One Up One Down.
The guild is always looking for new members, and they meet on the third Thursday of each month at the Beehive Support Services Building, but don’t meet in July or August. They also have regular sewing days on Wednesdays.
Opportunity Home’s first Spring Shaker was a success, says executive director Danna Cropley.
“The event sold out within the first few weeks,” says Cropley. “Beyond that, the event went absolutely amazingly.”
The evening had a dance, a catered dinner, and silent auction items to help raise funds for the rehabilitation centre. Cropley says it wouldn’t have been possible without the volunteers who helped put the event together. About 230 people attended.
“Jen Winter, Janice Kupsch, and their crew organized the event. The room was full of energy and community; it was so great,” says Cropley.
One of the reasons for the event, along with raising funds to help run the facility, was to educate the public about what the facility does and how it helps those in need. Opportunity Home opened its doors in February 2023, and has seen numerous people complete the 90-day program during its three years of operation.
Earlier in the week, Cropley also spoke to town council with the same goal in mind.
“Because the council is fairly new… we just wanted to update them on Opportunity Home’s mission, vision, and values, [as well] as the value our project brings, not only to the municipality but also our provincial community and out to our country.”
Cropley says the facility has offered beds to people from across the province, British Columbia, and some from the United States. She says she wanted council to see the reach that they have now and how they are supporting Recovery Alberta’s response to the current opioid crisis.
In her presentation to council, Cropley touched on the community, social, and economic value the centre brought to the community. This included the volunteer work the clients provided, homelessness and poverty prevention, as well as reducing taxpayer costs for emergency, health, and justice services.
She says community investment is a crucial part of the success of the centre, not in terms of dollars, but in terms of interest from the community, volunteers, and feedback.
“I just really wanted to make sure that town council was aware of who we are and what we do,” says Cropley.
Opportunity Home is hosting another event on June 19 from 11 a.m. to 2 p.m. that is open to the public: a memorial tree planting ceremony, along with a barbecue and tour of the facility. Cropley says they will also have different resources and services at the event for people to connect with if needed.
She says the tree-planting ceremony will be in honour of some community members who have recently passed away. Members of the public are welcome to donate to plant a tree in memory of someone they have lost.
All advertising is bad advertising when you don’t have a marketing goal in mind.
Whether it’s direct mail, digital marketing, broadcasting or newspaper; when you’ve undertaken an ad campaign with no consideration for your marketing goals you’ll be disappointed every time.
Every local business goes through a marketing lifecycle: awareness – consideration – conversion – retention and loyalty. Where your business is at in that lifecycle has to be a primary consideration when you develop a newspaper advertising campaign.
Awareness marketing has its place
If you’ve just opened your doors and you’re new to the community you need to create awareness. You literally need to be the town crier and tell people that you exist. Newspaper ads that announce events and grand openings, publicize your contact information, and let folks know who you are, what you’re doing and why you’re doing it are all part of a general awareness campaign.
When a company says that their newspaper ad is no longer working for them it’s more than likely they’ve gotten in the rut of continually advertising for awareness. The problem with getting stuck in an awareness mentality for too long is that it doesn’t deepen your relationship with the reader. “I’m here!” you say. “Yeah, so what!” They shout back. Once a business is launched the focus should shift to building relevancy, and moving a customer to considering your business over anyone else’s.
Relationship marketing: What does this look like in your local rural newspaper? A little different than you may think.
Local businesses are not global brands, and to advertise the same way would whitewash all the character that you bring to the table. Most certainly locals are looking for a product to satisfy a need but that isn’t the only input that goes into their buying decision. What looks like brand loyalty at a global level is actually relationship loyalty at a local level. Locals love doing business with people they know, either directly or indirectly. Since starting the newspaper there have been many people who have bought subscriptions and purchased advertising, not because they knew me, but because they know someone in my family, or someone on our staff. Locals are relationship loyal and love to support the names and faces behind the business. Don’t believe me – ladies how many candle parties, or tupperware parties have you gone to even though you have way too many candles and storage containers already? Exactly. People love to support people they know.
Leveraging your own name, and staff is one way you create the mental space for consideration and gets you away from general awareness marketing.
Secondly use the medium as a targeting method. When you advertise in the Drayton Valley and District Free Press, you can make some broad assumptions about who may see your ad: they read, more specifically they read the Free Press, they live in the region, they are one of thousands that are getting the same newspaper with the same information on the same day, to name a few.
As you personalize your ads to reflect the deeper character of your business you can also personalize your ads to focus on what’s happening in the community and make connections by resonating with local pain points – “Hey Free Press readers how about that wind storm last week! Sticks and leaves everywhere. Did you know we sell leaf blowers year round?…” “Spring potholes getting your down, come in for a spring tune up to make sure your car is on-road and off road ready…”
Positioning is important
On a local level building relevancy is not just about pushing product it is about positioning. At the end of the day you want locals to know who you are, what you do, and why your business is worth supporting and that you are one of them. You hate potholes too, you have a yard full of sticks too, their pain points are your pain points. To move from awareness to consideration you have to stop crying for customers and start connecting with customers – beginning with who you are.
“What I find most rewarding about this organization is that it delivers. Toastmasters tagline is Where Leaders are Made. This past year has brought home to me that if one does the work and overcomes perceived and actual obstacles you definitely become a confident, communicative leader,” she says.
Sports! All your questions answered!!!
What’s this World Cup I keep hearing about?
It’s the global festival of football that takes place every four years.
Book club helps build community
Angela Patty and her family have lived in the Berrymoor area all her life, and she would like to see the Berrymoor Centre as busy as it was when she was younger.
It seems like yesterday, but it was not
On a bright sunny day in mid May of 1986 I landed at Calgary airport, ready to build a new life in the Great White North. I had a full head of hair, a heart full of dreams and a full set of teeth. The world lay at my feet.
Upgraded van gives Beehive extra options
After fundraising for a year, the Beehive has been able to purchase a new van, which will help them to better accommodate their clients.
