After coming close to closure last year Drayton Valley’s Toastmasters group is enjoying a new lease of life.
“I am happy to report we are alive, actively recruiting new Toastmasters and recently received two awards,” says Leah Sanderson, past president of the Derrick Toastmasters.
The first of those awards is for public relations, the second is for Toastmaster of the Year, which was won by Sanderson herself.
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“The Toastmaster of the Year Award is presented to recognize and honour that Toastmaster in District 99 who achieves and maintains the highest standard of excellence as a member of Toastmasters International,” said Kathy Pors, Division A Director. “Sanderson’s dedication, resiliency, integrity, perseverance and communication achievements are but some of the reasons she is receiving the Toastmaster of the Year Award for 2021-2022.”
Toastmasters International is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. The Derrick Toastmasters have been active in Drayton Valley for 32 years. Last year declining membership left the group’s future in doubt, however Sanderson says things have since improved dramatically.
“Developing leadership skills is not an easy road. What I initially thought was the end of a 32-year charter was actually the beginning,” she says. “I faced and overcame perceived and actual obstacles. As a leader I learned to use being uncomfortable, overwhelmed, at times deflated and defeated to bust through and beyond to that one next step…Each foot forward meant another step towards saving our club and its 32 year charter.”
Here we go then. In October we’ll be heading to the polls to vote on the future of this province with respect to its role in Canada.
Sort of.
This is not a referendum on whether Alberta should leave Canada. This is a referendum on whether Alberta should have a different, separate referendum on whether Alberta should leave Canada at some indefinite point in the future.
Hmmm.
If Premier Danielle Smith called the vote in order to take the wind from the sails of separatists within her own party, there’s an obvious and not terribly promising comparison in recent history.
That obvious comparison is with the United Kingdom’s decision to leave the European Union. Prime Minister David Cameron decided to call a referendum on the issue in order to quiet a noisy section of his party. Cameron campaigned to stay in the EU, as did both the major opposition parties. What could possibly go wrong? Just about everything. The vote was lost. Cameron had to quit. And then: turmoil. The aftermath was reminiscent of that scene from the Simpsons where Sideshow Bob repeatedly steps on a series of rakes, each one of which hits him squarely in the face. It’s hilarious when it happens to someone else, but if it’s your face getting the rake handle treatment, you might not like it so much.
Since then the UK has stumbled along in a manner that makes headless chickens look like they’ve really got it together. And they’ve gone through a series of prime ministers none of whom have done much to impress. That list includes, at the absolute lowest point, a woman by the name of Liz Truss who did a pretty good job of tanking the economy in spite of only being in charge for about 20 minutes.
So not great then.
But enough of laughing at other people’s misfortunes. What does this all mean for Alberta, or for Canada, or for both?
What the Brexit experience teaches us that seismic events have repercussion upon repression upon repercussion.
If the separatist side loses the vote they are unlikely to just go away. Two lost referendums in the the late 20th Century did little to dampen the enthusiasm of the Parti Quebecois. Quebec and Alberta are very different places but there’s no reason to believe that the outcome of a defeat here will be any different than it was for our friends to the east. A loss would see the separatist side withdraw and regroup before attempting to start the whole process again using what they’ve learned the first time around as a spring board.
And if the separatist side wins and we vote to have that second referendum then, well, all bets are off.
In the meantime we have several months of uncertainty that will only serve to weaken Canada’s hand in negotiations with the United States, or anyone else for that matter. Meanwhile here in Alberta we can expect increasingly shrill rhetoric and mounting conflict between now and October, culminating in a vote that, either way, is going to leave some people extremely unhappy.
Doesn’t sound great, does it?
The Awaso Canadian Academy Foundation had another successful fundraiser to support a school in Ghana last weekend.
Anne Murphy, one of the volunteer organizers and master of ceremonies for the event, says it was such a success because the community came together to make it possible.
“There were a lot of volunteers on board. We want to thank the very generous donors who contributed from the community in live and silent auction items,” says Murphy. “There were many volunteers who were available and really helped to get the event organized.”
During the evening there was a silent auction, a live auction, a game of Deal or No Deal, and student sponsorship packages available. They also had four more people sign up to sponsor a student for a year.
“It’s a one-time payment of $400, and students get what they need,” says Murphy. “That includes daily meals, supplies, and school uniforms.”
Murphy says every penny raised goes to the school. Volunteers who travel to Ghana to volunteer there pay their own way, and the entire organization is composed of volunteers.
“We have no overhead costs and any of the trips, including the very last group which went in January of 2025, all of our travel expenses from our committee end has always been done on our own, independently,” she says.
Emphasizing that all the money goes to the school is important, says Murphy, and she says that’s not common with non-profit organizations. She says many solid sponsorships have come on board due to the fact that ACAF keeps none of the money.
The academy in Awaso, Ghana was the dream of Father Paul Mensah, the priest for the St. Anthony Catholic Church, in 2000. He shared stories about his hometown, Awaso, with his parishioners, and they made his dream a reality.
The first visit to Awaso was in 2007, and by 2010 they had built two classrooms for girls in the community. Since then, they have been adding pieces to the school.
Over the years, there have been many additions to the building and many student success stories.
“Since adding a junior high, the students graduating from Grade 9 have graduated with distinction, giving them all the opportunity to move to a good high school in the larger cities and do extremely well academically,” says Murphy. “Now the school is seeing the fruits of its labour, as alumni are returning to encourage the students to reach their potential.”
Since their last fundraiser in 2024, the ACAF has funded two major updates regarding the academy. One was an upgrade to the water filtration system to provide safe drinking water to the students and the staff. They also drilled a new well that has purification equipment.
They also provided safe drinking water to the entire community.
“This necessitated the improvement of road access, the upgrading of the existing generator, and additional equipment and tanks, as well as the purchase of recyclable water bottles and dispensers so the community can come get their water there,” she says.
The second update is that the school is now offering a music program thanks to a generous donation.
“Last year, the academy purchased new instruments for the academy to form a band,” says Murphy. “That’s been really exciting for them.”
The ACAF is currently looking for volunteers for the foundation, as the board still consists of many original members. Murphy says they would like to have younger people involved so the academy can still be successful for years to come.
Those looking for more information, how to volunteer, or a way to donate to the cause can visit www.awasoacademy.ca and receive a charitable receipt. The ACAF can also reach out to the organization at admin@awasoacademy.ca.
Sports! All your questions answered!!!
What’s this World Cup I keep hearing about?
It’s the global festival of football that takes place every four years.
Football? I love football! Go Esks … sorry, I mean Go Elks!
Er, it’s not that kind of football. We’re talking about the game where you actually kick the ball with your foot. Not the game where you pick the ball up and run around a bit.
So when you say football you mean soccer. Stop being deliberately difficult.
OK, anyway, the World Cup is kicking off next month. It’s the world’s biggest sporting event and some of the action is taking place right here in Canada.
Right here?
Well, not right here. In Toronto and Vancouver.
Neither of those is anywhere near here.
Fair point. There are also games in cities in the United States and Mexico.
This is starting to sound familiar. Did Canada qualify?
As one of the host nations we get a free pass to the tournament, so Canada will be there without having to go through all the inconvenience of the qualifying rounds. Also in the mix are the usual big boys from the likes of Brazil, Argentina and Germany along with some places that aren’t traditional powerhouses like Haiti, Uzbekistan and England.
I see what you did there. What are our chances of winning?
The entire thing? Remote. But Canada did manage to get drawn in one of the easier groups for the round robin. We’ll be facing Bosnia and Herzegovina, Qatar and Switzerland during the group phase. Those are decent teams, especially the Swiss, but none of them are unbeatable. And if we make it to the knockout rounds, anything can happen. Although, to be honest it usually doesn’t.
Any particular players to watch out for?
Alphonso Davies is probably Canada’s brightest star. In his day job he’s a regular starter for Bayern Munich so officially counts as being Quite Good at Football. And he grew up in Edmonton! So far so good, but he stretched the bejesus out of his hamstring (this may not be the correct medical term) in a match against Paris Saint-Germain May 6 and is expected to be out of action for several weeks.
Oh dear. And when is Canada’s first World Cup match?
We face Bosnia and Herzegovina on Friday June 12. So depending on your definition of “several weeks” Davies may or may not be able to play.
I can already feel the tension building. Any other drama to look out for?
Plenty. This will be the last World Cup for Lionel Messi and Cristiano Ronaldo, both of whom are getting on a bit and will be very keen to go out with a bang. Scotland, Austria and Norway are back in the competition for the first time since 1998. We’ll see the World Cup debut of a number of nations including the likes of Curacao (population 180,000 and land area of 444 square kilometres) which is the smallest country ever to make it to the finals.
And Iran have qualified and have games in Los Angeles and Seattle.
You have captured my imagination with your insights. I can’t believe I used to say there was nothing interesting in the paper. I will purchase a large flag and a novelty inflatable maple leaf prior to June 12. Is there anything else I’ll need to get the most out of the tournament?
Patience. The first game kicks off June 11, but the final isn’t until July 19, 102 games later. That is a lot of football.
Book club helps build community
Angela Patty and her family have lived in the Berrymoor area all her life, and she would like to see the Berrymoor Centre as busy as it was when she was younger.
“Berrymoor seems to have grown so much in the last while that we don’t even know who our neighbours are anymore,” says Patty.
She wanted a way to get to know the families in the area better, and since she has a love of reading, she felt encouraging youth to join a book club could be a good way to achieve that.
“I know there’s a lot of kids who are struggling in the schools and just in general with reading, and I want to bring excitement to the stories,” she says.
The Bookaneers have been meeting at the Berrymoor Centre every Thursday night from 5:30 p.m. to 7:30 p.m. for the past couple of months. Patty says the use of the hall was donated to them, courtesy of the 3Bs Board. The club has received book donations, and parents have been helping out by bringing healthy snacks, but the remaining costs come out of Patty’s pocket.
“It just makes me happy. I love seeing how excited the kids get with the books, and I’m very grateful that they’ve all really enjoyed the book choices that we’ve had so far,” she says.
Originally, the plan was to make it just a junior book club. However, it has become much more than that. Patty brought some of the toys her kids had used to the hall, and now they also have activities to participate in before they settle in to read.
“A lot of aunts, grandparents, and parents come, and then everyone just kind of gets to visit as well,” says Patty.
Though the book club is aimed at area residents, Patty says she wouldn’t turn away anyone who was willing to drive out to the club. The club is free to join, though donations are appreciated.
“We’re willing to expand and I can definitely get more parent volunteers to come out,” she says.
Currently, there are two groups reading two different books. The members get to choose which book they are more comfortable reading. The ages of the children are five to 13.
Patty says the children are always given the option to read aloud if they would like to, but she won’t ask them to because she wants them to feel comfortable.
“The last thing I want is for anyone leaving our group feeling discouraged,” she says.
Patty is also considering holding an adult book club in the future. She says she’s been putting feelers out to see if any parents would be interested.
Along with the book club, Patty also has a park play at the playground at the Berrymoor Centre every second Monday. She brings her son Atlas along for 5 p.m. and any kids are welcome to come out and join in.
“Whoever comes, great. Sometimes they don’t and sometimes they do,” she says. “I’m just trying to bring life to our little centre.”
It seems like yesterday, but it was not
On a bright sunny day in mid May of 1986 I landed at Calgary airport, ready to build a new life in the Great White North. I had a full head of hair, a heart full of dreams and a full set of teeth. The world lay at my feet.
A lot has happened in the intervening years, much of it varying degrees of awful. The hair has gone and so have a couple of the teeth, but I continue to plug away in pursuit of the Canadian Dream. Here’s the story of my four-decade Canadian Odyssey, conveniently broken down in number form because it’s easier to write that way and after 40 years I feel like I’m due a break.
40: Number of years I have lived in Canada. Depending on how you look at it, that’s 480 months, 2,080 weeks or a staggering 350,400 hours (plus a few extra because of leap years). No wonder I’m exhausted.
27: Number of those years spent in Drayton Valley.
<1: Number of years I anticipated spending in Drayton Valley when I first arrived. Every time I think I’m out they pull me back in.
618: Number of kilometres (round trip) I used to drive every second weekend to see my kids. That’s the equivalent of a little more than 3,072 furlongs if you’re interested in that sort of thing, which, now I come to think of it, you probably aren’t.
9: Number of provinces I have visited, assuming you count 30 minutes at a truck stop in Brandon as visiting Manitoba.
1: Number of provinces I have not visited. As far as I can tell Newfoundlanders are somehow managing to cope with the disappointment.
4: Number of times a Canadian team has won the Stanley Cup since I arrived.
36: Number of years since the last of those wins.
12: Number of times per year, on average, someone tells me they love my accent and asks what part of Ireland I’m from. I’m Scottish.
6.25 Hourly wage at my first Canadian job; picking up garbage at Foothills Stadium, which was then home to the Calgary Cannons of the Pacific Coast League. The Cannons were a great organization and the job was actually a lot of fun. Hauling bags of empty beer cups, sweeping up peanut shells and occasionally scraping nacho cheese off the bleachers for a Triple A ball team was also the closest I ever came to sporting achievement of any kind.
10, 3: Time in years and months I spent working at the Drayton Valley Western Review, making me the longest serving editor in the history of that publication.
6, 7: No, it’s not what you think. It’s the time I’ve spent in years and months working at the Drayton Valley and District Free Press, making me the longest serving editor in the history of this publication. What can I tell you? I don’t like change.
0: Number of times I have been voted Employee of the Month. Baffling.
12: What it used to cost, in dollars, to fill the tank of a 1977 Mercury Comet.
**!!%&!!: What that same tankful of gas costs today.
Upgraded van gives Beehive extra options
After fundraising for a year, the Beehive has been able to purchase a new van, which will help them to better accommodate their clients.
“It took a while,” says Lisa Dusterhoft, the executive director of the organization. “We kicked off the campaign in October of 2024. We were able to raise enough funds by November 2025.”
Because the van is a special order, once the Beehive received it, they also had to get it customized for their organization.
“It took six months for the vehicle to be ordered, delivered, and all the accessibility equipment to be installed,” she says.
The majority of the vehicle cost was covered by local businesses and organizations, says Dusterhoft. Along with the sponsorships, the Beehive was able to use money from the endowment fund they have with the Drayton Valley Community Foundation. They also plan to sell one of their existing fleet vehicles to cover the remainder of the costs.
Initially, the Beehive had a budget of $100,000 for the van. However, when they heard from MoveMobility, they were given an option for a ProMaster 3 van.
This new van came with a higher price tag of $155,000, but Dusterhoft says it was worth the extra money.
“[It] gives us a lot more flexibility,” she says. “This van actually can hold up to three wheelchairs at a time.”
Until recently, the Beehive wasn’t able to take in any more adults with disabilities who relied on wheelchairs because they didn’t have a vehicle that could accommodate them. With this new van, Dusterhoft says they will be able to expand on the number of wheelchair users they can work with.
The seats can also all be removed, making it easy for staff to adapt the van for whoever needs a ride.
Dusterhoft says getting a new van means more than transportation for their clients. It also means stability.
“It means that adults with disabilities in our organization are able to age in place,” she says.
In the past, clients with mobility issues have had to move to larger centres that had more accessible vehicles.
Currently, the Beehive has 37 clients. Dusterhoft says most of them don’t have mobility issues, and they’ve only had a couple of people who relied solely on wheelchairs in the past. However, they are at a point where many of their clients are relying on walkers and sometimes a wheelchair, so right now is the perfect time for a more accessible vehicle.
The Beehive owns three 24-hour group homes, as well as a supported independent living program. In the group homes, there is staff with them throughout the day. In independent living, the clients live on their own, and the staff come in to help them with different tasks as needed.
Dusterhoft says that while Drayton Valley is a small town, it’s not easily walkable for some individuals. Having a means of transportation for all the clients is a huge benefit.
The Beehive is hosting an open house on May 21 from 11:30 a.m. to 2 p.m. to showcase the new van to its donors, board, clients and members of the community.
A large part of the turnaround is attributed to a public relations program spearheaded by Sanderson and fellow toastmaster Don Stuike. At the time Stuike was the group’s vice-president of education. He has since taken on the role of president.
The pair’s public relations achievements include recruiting and inducting new members, promoting the club within the community and conducting a number of outreach activities.
“These two model what it takes to promote a Toastmasters Club,” says Pors.
Drayton Valley’s Derrick Toastmasters meets regularly every second and fourth Wednesday at 6:45 pm to 9:15 pm using the Zoom platform. Sanderson says new members don’t need any particular skill set. Club members learn by attending free training, taking on roles within the club. There are also a number of free resources offering information, training and guidance.
Looking forward to a nice relaxing summer? Not so fast. As we (finally!) approach the nice bit of 2026, I thought it would be useful to put together a list of the things I am currently worried about. And if I’m going to worry about them, so should you.
I’m worried about the way our provincial government is extending its own powers. The UCP is attempting to broaden its authority in areas that have traditionally been under federal jurisdiction. At the same time they are limiting the powers of municipalities and school boards to act without provincial approval. If all this comes to pass we are going to have one honking big (and powerful) government in Edmonton. That should give every one the collywobbles. If the NDP had tried something like this while they were in power we’d have been screaming to the high heavens.
I’m worried about our friends to the south. Every time you think America can’t get any more dystopian they find a way to prove you wrong. And the noise! It’s like living next door to a frat house.
I’m worried about retirement. The Canada Pension Plan works just fine. I’m looking forward to collecting my CPP in a year or two. Brand name beer here I come! The thought of ditching the CPP for a new and untried Alberta Pension Plan makes me more nervous than a long tailed cat in a room full of rocking chairs. And yet that’s what the provincial government seems intent on doing. I’m sorry, I’m sure Danielle and the gang have nothing but good intentions, but I don’t trust them not to make a complete and utter mess of things. If they feel like gambling I wish they’d do it with their own money.
I’m worried about the amount of ill-informed bile I see on social media and elsewhere directed at immigrants and refugees. This stuff invariably comes from people who claim to be acting to protect Canadian values. Clearly we have a different view on exactly what Canadian values are.
I’m worried that our thoughts and prayers don’t seem to be doing enough to prevent school shootings, public transit attacks or any of a raft of other atrocities. And I’m worried that I seem to have lost count of the number of those atrocities that have happened already this year. Perhaps we should all try thinking and praying harder?
I’m worried that we seem to spend more time focussing on the things that divide us than on the things that unite us.
I’m worried that these days, when you come across something that doesn’t match your own narrow world view, you’re free to select your own set of alternative facts to back up whatever bonkers theory you’re supporting. And if someone points out that your set of facts aren’t actually very, umm, factual, you’re able to label him as a stooge of big government who’s too blind to see that the Earth really is flat, 9/11 was the work of the Illuminati, the Kremlin is controlled by Disney etc. etc. etc.
I’m worried about inflation. I’m worried about Iran. I’m worried about the Blue Jays’ pitching. I’m worried about gas prices and I’m worried about property tax.
There. I’m glad that’s off my chest. Now It’s time to get out and enjoy that sunshine!
Three degrees with a chance of flurries? I did not see that coming. Dammit!
The Hearts and Hands Quilters’ Guild did more than just draw winners for their annual quilt raffle last week. They also presented 14 quilts to All Are Daughters for use at their women’s rehabilitation facility.
The guild boasts 28 members from the community, and all of them work to build quilts that can be donated to people in need. Each year, they hold a raffle fundraiser for three quilts, and the proceeds are then split between three different organizations.
This year they raised about $700 for their guild, the Kickstand Youth Hub, and STARS, along with their donation of quilts to All Are Daughters.
Trina Beckett, the vice president of All Are Daughters, was on hand at their meeting to accept the donation.
“About a year-and-a-half ago, a group of us women got together to start working on this dream of so many of us to open this recovery centre for women,” says Beckett.
She says there are members of the board who have gone through addiction and have been in recovery for years. Beckett is the mother of an addict, and her experience helping her daughter get through the first few months of recovery made her want to help others going through something similar.
“As a parent, you do anything to help your child because you know they’re in there somewhere,” she says.
Beckett says her daughter was involved with the centre before she passed away last summer. Despite the loss of her daughter, Beckett still wants to see the centre completed.
Right now, the facility is ready to go, but they don’t have an open date just yet. The organization is currently waiting for funding from the Province to cover operating costs, as well as getting licensing in order.
“We do have all our rooms spoken for as sponsor rooms right now,” she says. “We are just waiting for the go-ahead to get open.”
She says there aren’t any recovery centres for women in rural communities. Having both a men’s and a women’s centre is a positive thing, she says.
“We thank you guys for your support as well,” she told the guild. “Without the support of the community, we wouldn’t be able to do so far what we’ve done.”
The winners of this year’s raffles were Mel Sibley from Warburg, who took home Wolves on the Prowl; Pam Baker, who won Winter’s Day; and Wendy Nordell received One Up One Down.
The guild is always looking for new members, and they meet on the third Thursday of each month at the Beehive Support Services Building, but don’t meet in July or August. They also have regular sewing days on Wednesdays.
Opportunity Home’s first Spring Shaker was a success, says executive director Danna Cropley.
“The event sold out within the first few weeks,” says Cropley. “Beyond that, the event went absolutely amazingly.”
The evening had a dance, a catered dinner, and silent auction items to help raise funds for the rehabilitation centre. Cropley says it wouldn’t have been possible without the volunteers who helped put the event together. About 230 people attended.
“Jen Winter, Janice Kupsch, and their crew organized the event. The room was full of energy and community; it was so great,” says Cropley.
One of the reasons for the event, along with raising funds to help run the facility, was to educate the public about what the facility does and how it helps those in need. Opportunity Home opened its doors in February 2023, and has seen numerous people complete the 90-day program during its three years of operation.
Earlier in the week, Cropley also spoke to town council with the same goal in mind.
“Because the council is fairly new… we just wanted to update them on Opportunity Home’s mission, vision, and values, [as well] as the value our project brings, not only to the municipality but also our provincial community and out to our country.”
Cropley says the facility has offered beds to people from across the province, British Columbia, and some from the United States. She says she wanted council to see the reach that they have now and how they are supporting Recovery Alberta’s response to the current opioid crisis.
In her presentation to council, Cropley touched on the community, social, and economic value the centre brought to the community. This included the volunteer work the clients provided, homelessness and poverty prevention, as well as reducing taxpayer costs for emergency, health, and justice services.
She says community investment is a crucial part of the success of the centre, not in terms of dollars, but in terms of interest from the community, volunteers, and feedback.
“I just really wanted to make sure that town council was aware of who we are and what we do,” says Cropley.
Opportunity Home is hosting another event on June 19 from 11 a.m. to 2 p.m. that is open to the public: a memorial tree planting ceremony, along with a barbecue and tour of the facility. Cropley says they will also have different resources and services at the event for people to connect with if needed.
She says the tree-planting ceremony will be in honour of some community members who have recently passed away. Members of the public are welcome to donate to plant a tree in memory of someone they have lost.
All advertising is bad advertising when you don’t have a marketing goal in mind.
Whether it’s direct mail, digital marketing, broadcasting or newspaper; when you’ve undertaken an ad campaign with no consideration for your marketing goals you’ll be disappointed every time.
Every local business goes through a marketing lifecycle: awareness – consideration – conversion – retention and loyalty. Where your business is at in that lifecycle has to be a primary consideration when you develop a newspaper advertising campaign.
Awareness marketing has its place
If you’ve just opened your doors and you’re new to the community you need to create awareness. You literally need to be the town crier and tell people that you exist. Newspaper ads that announce events and grand openings, publicize your contact information, and let folks know who you are, what you’re doing and why you’re doing it are all part of a general awareness campaign.
When a company says that their newspaper ad is no longer working for them it’s more than likely they’ve gotten in the rut of continually advertising for awareness. The problem with getting stuck in an awareness mentality for too long is that it doesn’t deepen your relationship with the reader. “I’m here!” you say. “Yeah, so what!” They shout back. Once a business is launched the focus should shift to building relevancy, and moving a customer to considering your business over anyone else’s.
Relationship marketing: What does this look like in your local rural newspaper? A little different than you may think.
Local businesses are not global brands, and to advertise the same way would whitewash all the character that you bring to the table. Most certainly locals are looking for a product to satisfy a need but that isn’t the only input that goes into their buying decision. What looks like brand loyalty at a global level is actually relationship loyalty at a local level. Locals love doing business with people they know, either directly or indirectly. Since starting the newspaper there have been many people who have bought subscriptions and purchased advertising, not because they knew me, but because they know someone in my family, or someone on our staff. Locals are relationship loyal and love to support the names and faces behind the business. Don’t believe me – ladies how many candle parties, or tupperware parties have you gone to even though you have way too many candles and storage containers already? Exactly. People love to support people they know.
Leveraging your own name, and staff is one way you create the mental space for consideration and gets you away from general awareness marketing.
Secondly use the medium as a targeting method. When you advertise in the Drayton Valley and District Free Press, you can make some broad assumptions about who may see your ad: they read, more specifically they read the Free Press, they live in the region, they are one of thousands that are getting the same newspaper with the same information on the same day, to name a few.
As you personalize your ads to reflect the deeper character of your business you can also personalize your ads to focus on what’s happening in the community and make connections by resonating with local pain points – “Hey Free Press readers how about that wind storm last week! Sticks and leaves everywhere. Did you know we sell leaf blowers year round?…” “Spring potholes getting your down, come in for a spring tune up to make sure your car is on-road and off road ready…”
Positioning is important
On a local level building relevancy is not just about pushing product it is about positioning. At the end of the day you want locals to know who you are, what you do, and why your business is worth supporting and that you are one of them. You hate potholes too, you have a yard full of sticks too, their pain points are your pain points. To move from awareness to consideration you have to stop crying for customers and start connecting with customers – beginning with who you are.
It seems that those pushing for Alberta independence have enough signatures to force a referendum on the issue. That put me in mind of something I wrote a few years ago that I think still holds water.
If Alberta’s going to ditch the rest of Canada we need to set a few rules. This is going to take a while, so it’s best to start talking about it now so we know where we stand if and when it comes to a vote.
First we have to figure out what an Albertan actually is.
There used to be a guy who lived down the street from me who had a bumper sticker that said, “Canadian by birth, Albertan by the grace of God.” It always struck me as a little odd. That was partly because it was on the rear bumper of the first Toyota Prius I’d ever seen with a gun rack. But it’s also because I’ve lived in this province for well over three decades, and I’ve never been able to figure out what makes an Albertan an Albertan.
OK, so an Albertan is someone who comes from Alberta. That’s according to no less a source than the Oxford Canadian Dictionary so I’m not about to start arguing. But the results of the most recent federal census suggest that’s a pretty broad group. If the number and variety of languages spoken in this province is any kind of a guide, Albertans come from all over the place, both within Canada and from every corner of the globe.
That’s true of other places too of course. Places like London and New York are breathtaking in their diversity. What makes Alberta different is that everything here is so new. We’ve been a province for not much more than a century and have evolved so rapidly in such a short time, with so many waves of immigration from so many parts of the world that it sometimes feels as if we’ve never developed a separate sense of ourselves. At least not in the way you’d find among the societies of Africa, Asia or Europe, or even in Newfoundland, Nova Scotia or Quebec.
So what do we have that binds such a broad group together and sets us apart from the rest of the country? There’s the Flames and the Oilers I suppose. And beef. We like beef and are justifiably proud of both the quality and quantity this province produces. I think it’s also fair to say that we work hard. Not me, obviously, but most of the rest of you. And perhaps most importantly right now, there’s a sense of frustration that we always end up with a federal government that most of us didn’t vote for. But even at the last election, when dislike of Ottawa was probably at its peak, more than a third of us voted either Liberal or NDP and a significant number of us didn’t vote at all. So things are not as black and white as they may appear.
Anyway, as far as things that set us apart from the folks in Toronto or Tuktoyaktuk, that’s about it. Don’t get me wrong. I love this province and I love the people who live here (most of you anyway) but it doesn’t feel like we’ve got much to build a country on. Albertans are good people and we have a lot to offer the world. But at the same time we’re an odd and interesting mixture that doesn’t seem quite sure of its own identity. Sort of like a Prius with a gun rack.
The Eleanor Pickup Arts Centre will be hosting the Yellowhead Regional One-Act Plays Festival on April 10 and 11 this year.
Ashley Luckwell, the chair of the board for River Valley Players, says the regional festival will have five performances this year. Cast and crew from Leduc, St. Albert, Devon, Beaumont, and Drayton Valley will be participating in the event.
“There are five different groups from the Yellowhead Region that are coming,” she says.
Luckwell says the event is being put on by the Alberta Drama Festival Association (AFDA). This festival is one of several that are occurring across the province, with the winners from each heading on to the provincial festival in Leduc in May this year.
“We’re really excited to have it here,” says Luckwell. “It’s great to show off the EPAC; it’s great to have them come into our community.”
The festival will take place over two days, with each of the plays lasting anywhere from 30 minutes to about 45 minutes. RVP members Leah Sanderson, Sarah Chapman, Katherine De Varennes, and Jan Wright will be performing their play Overtones on Friday night.
Luckwell says the play is one she directed and was written by Alice Gerstenberg in the early 1900s. It was first performed in 1915 at the Bandox Theatre in New York.
The play highlights the difference between what people say and what they are actually thinking. Two of the actors will be playing characters having a conversation, and two younger actors will be playing a younger version of themselves giving voice to the first two character’s inner thoughts.
The other plays will be Steven Goes to Japan to Run a Marathon, Crystal Blue Persuasion, The Crimson Cab Ladies Hit the Beach, and Don’t Mention Hollywood.
Luckwell says there has been lots of support from local businesses for this event, with some giving discounts on food and others sponsoring the festival as well.
“It’s been really great,” she says.
Tickets for the event will be for sale at the doors for $15. Luckwell says cash is preferred as it is not the EPAC that will be taking the funds, but rather volunteers for the AFDA.
“What I find most rewarding about this organization is that it delivers. Toastmasters tagline is Where Leaders are Made. This past year has brought home to me that if one does the work and overcomes perceived and actual obstacles you definitely become a confident, communicative leader,” she says.
Landfill fire causes temporary closure
Drayton Valley/Brazeau County Fire Services spent 12 hours fighting a fire at the Drayton Valley landfill on Monday.
Oh, to be young again
Here’s an important question. Will you have enough money to live comfortably when it’s time to retire? Actually, scratch that. Here’s an even more important question. Will I have enough money to live comfortably when it’s time to retire?
Am I worried? Actually, yes
Looking forward to a nice relaxing summer? Not so fast. As we (finally!) approach the nice bit of 2026, I thought it would be useful to put together a list of the things I am currently worried about. And if I’m going to worry about them, so should you.
Quilters support All Are Daughters
The Hearts and Hands Quilters’ Guild did more than just draw winners for their annual quilt raffle last week. They also presented 14 quilts to All Are Daughters
