With Phase II of the development of the Eleanor Pickup Arts Centre underway, the board’s fundraising committee is seeking permission from the Town and County to have a sponsor for the naming rights of the building.
Last week, both the Town and Brazeau County heard a request from the EPAC board to allow Tom and Sheila McGee to start approaching companies about naming rights for the facility. The name of the theatre wouldn’t replace Eleanor Pickup’s name, but would be something like Naming Sponsor Eleanor Pickup Arts Centre.
By giving out the naming rights, the board believes it would be able to raise a significant portion of the costs of the expansion.
The expansion is expected to cost around $4 million. The goal is to cover most of the costs through grants and fundraising, but the McGees think people should focus less on the dollar signs and more on the benefits a larger facility can provide.
The fundraising committee co-chairs are expected to kick off the fundraising at about the same time as the July 17 Charity Golf Tournament sponsored by the Town and County.
They say they have taken on the project because they feel that it’s important that there be opportunities available for people, especially children, who lean more toward the arts than sports.
“I think it’s a big part of our community that we don’t know,” says Tom McGee.
He says there are many talented people in our community who haven’t been able to show off their skills. While the children who play sports have their place, McGee says he believes it’s just as important to invest in a space for other interests.
For him, watching the kids get ready for a performance and then nail their lines on stage is awesome.
“When you see those kids on stage, remembering their lines and doing their work, you just think, ‘Oh my goodness. How brilliant is that?’” says McGee.
Right now, it’s difficult to hold full productions at the EPAC due to a lack of space. There is no green room, which means that cast members don’t have a lot of room to change their costumes or do their makeup. In some cases, trailers have been parked behind the theatre to provide space for the cast to wait until they’re needed on stage.
There are also no washrooms for the cast to use or any space for set storage during a production.
McGee says that when he was on town council in the past, there was some reluctance to close off the walking space between Main Street and the parking lot behind the EPAC. However, his thought on the matter is that it’s not a long walk to go around the buildings rather than through that space.
He also says the expansion would allow for additional revenue, which could help offset some of the costs of the building. Currently, there is a suite above the theatre that gets rented out. With the proposed expansion, there would be room for an additional two suites.
“The argument could be made that it’s sustainable,” says McGee. “It sort of pays for itself.”
He says they will also be approaching the Minister of Tourism and Sport, MLA Andrew Bointchenko, about any possible tourism grants that might be available for the project.
