Amanda Jeffery, Free Press
Anyone who is 55 years or older will soon be able to access a vehicle to get them to all of their appointments in town, and to some appointments outside of the community.
Drake’s Handi-Bus Services is now being contracted by the Town of Drayton Valley to help those who are older than 55 and those with mobility issues (at any age). Annette Driessen, the General Manager of Community Services for the Town, says they put an RSP out into the community, checking to see if there was anyone who wanted to operate the service, and Drake’s was the one who won.
“Providing accessible transportation in Drayton Valley has been a priority of Council and I am excited to see this important project come to fruition. Town Council remains committed to offering yearly grants to keep this service operating for the betterment of the community,” says Mayor Michael Doerkson in an email statement.
Amy Newberry, of Drake’s Handi-Bus Services, says the name has historical meaning for the community. “The Drakes were the people of our town that named Drayton Valley because of the Postal Code system, and they were also my great grandparents. It’s a form of leaving a legacy for me,” she said via email.
“Complacency is dangerous” is the message Drayton resident Maureen Hollingsworth wants to spread.
Hollingsworth, who is a truck driver in the oil and gas industry, had her first opportunity to share her son’s story at a safety meeting held by Plains Midstream on November 15.
“Twelve years, five months, and ten days ago, my life changed,” she says.
On June 5, 2011, her son Colin Stewart, better known as Mouse, went to work in the morning, but didn’t come home in the evening. At the age of 23, Mouse had made a fatal choice at work and forever changed the lives around him.
“It was the day my heart was broken. It was also the day I had to start living without one of my greatest gifts,” says Hollingsworth.
For those in attendance, Hollingsworth shared anecdotes of Mouse. Though he had started out as a premie, Mouse had lived every day to the fullest.
Hollingsworth says that he was always active. He could be found quadding, dirtbiking, horseback riding, and snowmobiling most days. During his downtime, Mouse read.
“He would read anywhere,” says Hollingsworth.
Mouse also had a nephew Xzander, and he spent as much time with him as he could. Whenever possible, Mouse was buying Xzander gifts, many of which were playstation games.
Hollingsworth says the spring of 2011 was very wet. With all of the rain, Mouse couldn’t be out working.
Finally, at the end of May, the weather improved and Mouse and three others went to work.
For ten days the four guys, all aged between 19 and 23, were working long hours. It wasn’t unusual for a day to be 18-20 hours long.
“Not only are they over-houred and fatigued, let’s throw a whole lot of inexperience into the picture,” says Hollingsworth.
One of the 19-year-olds working that day had only been in Canada for five days.
“It’s now a Sunday afternoon and the job is completed. They were done early and were excited to go home. But that’s when complacency came into the picture,” she says.
Mouse’s machine was across the job site. He was tired. So, he hopped onto the back of another machine to catch a ride over to the other side of the job site.
The 19-year-old who was new to Canada, hopped into that machine. He didn’t know where everyone was on the site, and he didn’t walk around his equipment. Instead, he got in, flipped the switch, and that was the end for Mouse.
“Four went to work,” says Hollingsworth. “Three came home. Had [the driver] taken less than one minute and walked around the equipment, I wouldn’t be here talking about safety.”
Hollingsworth says after she was done speaking, Dan Lyons, the man who’d invited her to speak stood to say something. But after a moment of struggling to speak, he suggested a ten minute break for everyone.
“He told me he will never ever forget this,” says Hollingsworth.
She says one of the biggest frustrations she has with the situation is that people always want to know what kind of machine it was or where Mouse was working. For her, it doesn’t matter where it happened or what he was doing. The same lesson can be applied to all industries.
But she says that when she shares it was an industrial farming incident, many act as though that makes the situation non-applicable. Though Mouse died because he wanted to hitch a ride on a manure spreader, the situation is still the same in other industries. There was no walk around, no knowledge of where everyone was, and there was complacency on the worksite.
In 2011, farmers and ranch workers were still exempted from the Labour Code. There were no requirements for safety and they were not covered under the Occupational Health and Safety Act. In fact, when OH&S found out that his death was from a farming accident, they said there was nothing they could do.
“At that time there was no farm safety. None. Zero,” says Hollingsworth.
According to a blog written by Jennifer Koshan of the Faculty of Law at the University of Calgary, a study done by the Alberta Federation of Labour in 2017 showed “agricultural workers are more than twice as likely to be killed on the job as other workers in Alberta, and 4,000 work related injuries occur on Alberta farms each year.”
It wasn’t until Bill 6 was brought in by the Alberta Government in 2016 that things began to change for the farming industry. Now employers are required to have safety practices and are expected to meet the Alberta Occupation Health and Safety Act requirements for their industry.
“Bill 6 also brought farm and ranch workers who are paid, non-family members into the basic health and safety protections under the Occupational Health and Safety Act as of January 1, 2016. Farm and ranch employers are now obliged to ensure the health and safety of their workers, and the workers are able to refuse unsafe work that presents an imminent danger. OHS officers are authorized to inspect farm and ranch workplaces to ensure that that work is not being carried out in a manner that is unhealthy or unsafe, and serious injuries and accidents on farm and ranch work sites must be reported and investigated,” says Koshan’s article.
After the accident, Hollingsworth and Mouse’s dad Marvin Stewart spoke with the young man who’d been working the manure spreader that day. She says she felt awful for him because he was thousands of miles away from home. “He couldn’t even get a hug from his mom,” she says.
They made it clear to him that Mouse should never have been on the back of the spreader. They told him that Mouse knew better, and that he shouldn’t blame himself for what happened.
“I don’t want another mom to hear these words, ‘Your child has died due to safety reasons,’” she says. “I never want another mother to get a call from her kid saying he just killed someone at work.”
While it’s too late to help Mouse, Hollingsworth says she hopes she can spread the message far and wide. She is already slated to speak at two safety meetings at All Choice Rentals and hopes she has the opportunity to do more.
Canadians lead the way in Montana
An all Canadian team that included a local resident was able to win the rodeo for the first time in the history of the World Famous Miles City Bucking Horse Cowboy Mardi Gras.
Wilfred Titanich was one of a team of three that attended the three-day event in Miles City, Montana from May 15-18. Titanich along with two brothers, Cory and Cody Loken, were the first all Canadian team to win at Bucking Horse since the first Miles City Bucking Horse Sale started in 1951.
Each member of the team came home with around $7,500 US, says Titanich.
“We got Championship Buckles and we got Championship Holders, too,” he says.
The team participated in the Wild Horse Racing event, which involves at least three people and an untouched horse. The horse starts out in the bucking chute and two members of the team follow the horse out, holding onto a long lead. One person is the mugger, and their job is to control the horse’s head by covering its eyes with his arm, which calms it and prevents it from rearing and hurting someone. The shanker holds onto the rope so it doesn’t run away. The rider saddles it, mounts, and holds on tight as they race to the finish line on a wild horse.
“Wild Horse Racing is one of the oldest events in rodeo,” says Titanich.
Though the event is called Wild Horse Racing, the horses used in the event are owned, but untouched.
Throughout the year, Titanich works the Canadian Wild Horse Racing Association Circuit, spending most of his time in Alberta, but also attending some events in B.C. and Saskatchewan, where he competes in both amateur and pro rodeos.
“Honestly, it’s really addicting,” says Titanich. “It looks really crazy, and it is pretty wild, but it’s super addicting. It’s an adrenaline rush in sport.”
He says he would encourage people who like competitive events to try Wild Horse Racing.
The Loken brothers have both been in the sport for about 15 years, says Titanich. Both of them were about 14-years-old when they first started out. Titanich has been in the sport for three or four years.
Normally, the Lokens race with their dad, Jason, and Titanich has his own team. But the three of them thought it would be fun to head down to Miles City for some fun.
The Bucking Horse Sale was a stand-alone event, says Titanich. His team is getting ready for the circuit this summer.
“We can rodeo every weekend from now to the end of October,” he says.
Anyone looking for information about which wild horse racing rodeos are coming up can visit www.wildhorseracing.ca. Titanich says he will be in Brooks at the Lea Park Rodeo this weekend and in Killam for the Killam Rodeo that will be held outdoors in Sedgewick this year.
Two small town fairs you won’t want to miss
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If you’re searching for the perfect small-town adventure; packed with fun, food, and unforgettable memories, then mark your calendar! A summer trip to Drayton Valley in late June is just what you need. This vibrant Alberta community comes alive with the annual Drayton Valley Midway, hosted by the local Lions Club. It’s an event that brings out the very best in community spirit and summer magic.
This year, the midway takes over town from June 20 to 22, transforming Drayton Valley into a hub of colour, music, and excitement. It’s the perfect weekend to visit, especially with school letting out and the weather warming up. The entire town buzzes with anticipation, and families, friends, and visitors come together to enjoy the festivities.
At the heart of the weekend is the midway, packed with thrilling rides for all ages—from gentle fun for the little ones to heart-pounding adventures for the brave. And don’t forget the food! You’ll find the mouthwatering classics like funnel cakes and mini donuts, now served from a dedicated food wagon that brings that authentic fairground flavour to life. The smells alone are enough to draw you in!
But that’s not all. Friday night, the fun continues with the Drayton Valley Community Foundation’s Small Town Big Life Party. Last year’s party featured two bands battling it out across the dance floor, and this year promises even more high-energy entertainment. So grab your dancing shoes, bring your friends, and get ready for a night of music, laughter, and pure summer joy.
If one weekend isn’t enough to satisfy your summer spirit, don’t worry—there’s more! Just a few weeks later, head about half an hour down the road to the cozy hamlet of Evansburg for their famous Pembina Valley Daze on July 11 and 12. This event takes over the entire community, turning Evansburg into one giant fairground full of fun and charm.
Pembina Valley Daze kicks off with a delicious pancake breakfast at Tipple Park Museum, followed by a Main Street parade, a classic car show, and countless local attractions that make this event a must-visit. Of course, there’s a midway here too—and the best part? Even if you already hit the Drayton Valley Midway, you’re in for a brand-new experience in Evansburg with entirely different rides.
Whether you’re a ride-all-day wristband warrior or just want to enjoy a few thrilling spins, there are options for everyone. Buy a wristband for unlimited fun or grab a few tickets for your favourite rides—the choice is yours. And with events like these, every moment is packed with joy, laughter, and the kind of memories that last a lifetime.
So, this summer, grab your sunscreen, pack your sense of adventure, and make Drayton Valley and Evansburg your go-to getaway spots. With small-town hospitality and big-time fun, these Alberta gems offer everything you need for the ultimate summer escape. Don’t miss it!
Church helps clean homeless camp
Volunteers from the Life Church helped residents of a homeless encampment get started on giving their space a cleanup on July 5.
Lonnie Platz, the Youth Pastor at the church, says he is familiar with many of the residents as he has been bringing down a hot meal for them since September last year. So, it felt natural for him to volunteer to help them with their efforts.
“We helped them get a head start on it… and it’s kind of an ongoing thing,” he says. “We’re going to try and maybe get another dumpster put out there on the front side.”
The idea for the cleanup came after town council had received a report about the conditions at the camp. One area of concern was dealing with some of the garbage that is out there. From there, Platz stepped in to organize a day of cleaning.
Garbage options limited at encampment
He says some of the garbage is similar to what most people have, except they didn’t have a lot of options for disposing of it. As a result, a lot of things just piled up.
“There is a dumpster, but it’s farther north,” says Platz. “We almost need another one that is closer. Even if it’s just for household weekly stuff.”
In other cases, Platz says it was difficult for some residents to part with items. He says some of them struggle to part with items as they may have a use for them down the road and they might not have the means to replace them at that time. In other cases, residents struggled to let go of certain things because owning things was a comfort for them.
“Some of them don’t like the over-collecting that happens. And for some of them, that’s kind of where they find value in a lot of ways,” says Platz.
Another factor in the situation is the lack of areas to wash some items. Water is a scarce resource out there, and little of it is used for washing laundry. As a result, the residents will dispose of clothing if it gets too dirty.
Platz says some of the garbage is a biohazard, and he would like to see more efforts at providing them with a space to put their waste.
“We have a homeless community; lots of places do. It is what it is. Do we all want it to be different? Yeah. But it’s kind of everywhere,” he says. “My message is, how about we have the [cleanest], kindest, most caring homeless community possible?”
He says the residents don’t have a way of disposing of biohazards or washing. Platz worries about when they come into town and touch doorknobs or other things that people often use.
When Platz goes to visit the community, he says he’s not focused on sharing his religion. Instead, his goal is to model good values by treating everyone with respect and kindness and taking the time to listen to them.
Future work bee in the works
He says he believes it has started to rub off. Some of the individuals at the camp haven’t necessarily experienced being loved or cared for in a healthy way, and Platz says they may struggle with some forms of societal etiquette that many take for granted.
While Platz can’t organize volunteers to help with the cleanup every weekend, he says he plans to organize another work bee in the fall. Right now, many of the residents are in cleanup mode and are doing what they can to keep the area tidier.
In the meantime, Platz says he will continue to bring the residents food and care for those who need it.
Legacy of sixties scoop lives on
Drayton Valley high school students had the chance to listen to a first hand account of an indigenous woman whose life was drastically altered by the Sixties Scoop.
Michaela Lewis is now a student at SAIT, but her road there was long and arduous. She told the students that she is enrolled in the Film and Video Production program, which she plans to use to create a documentary about her life.
“It wasn’t just my family that I lost,” said Lewis. “It was my culture, my traditions, my language, my identity.”
Lewis’ mother, Bernice, gave birth to her in the spring of 1979 in the Edmonton General Hospital, and at the time was on her own. Bernice was married to a non-indigenous man, which meant that she and her children had lost their treaty rights. At the time of Lewis’ birth, the husband was in prison. Lewis was not his biological child.
Hospital staff told Bernice that she couldn’t raise a child on her own.
“The nurses and the hospital staff forced my mother into signing me away,” said Lewis.
She said her mother just went along with everything they told her to do because she felt like she had no other option. After she left the hospital, she went and got her other daughter before returning to the hospital to get Lewis.
When Bernice returned the next day, the staff told her that Lewis had been given to social services and that she had to deal with them. Lewis’ mother was given the run around by social services for several weeks before finally hearing that Lewis had died.
Instead, Lewis had been adopted out to a non-indigenous family. Social services also took her older sister from her mother.
“My older sister was lost to the system by the age of five,” says Lewis.
As a result of losing both of her children, Lewis’ mother turned to substances to cope and became an addict. For quite some time, her mother was homeless because there was no support system for her.
At 18 years-old, Lewis was able to unseal her adoption records and began to search for her family. Eventually, Lewis was reunited with her mother, stepfather, three sisters, brother, and a large extended family.
Lewis’ adopted mother had told her that “those native mothers, they left their unwanted babies in garbage cans and they were all alcoholics and addicts.” Lewis was even told she likely had fetal alcohol syndrome. It wasn’t until later that she found out that was not true. Bernice told Lewis that she hadn’t told anyone about Lewis because she thought that a nurse had ended Lewis’ life at the hospital after she had left her there.
Lewis was shocked as nurses were respected health care providers. She had been raised to believe there was a system in place that prevented such things. She began looking into the history and learned about the residential school system and all of the children who had been taken from their families.
Bernice told Lewis not to bother with trying to get justice because she would get nowhere. Her mother had been in the Bow Valley Residential School, and after learning of its history, Lewis understood why her mother had believed a nurse had killed Lewis.
Then, history repeated itself.
“My oldest son was taken from me when he was four-years-old,” said Lewis. “In that horrific moment, I completely understood why my mother lived the life that she did.”
At the time, Lewis was a single mother attending college to get her high school diploma. She had aspirations of becoming an interior designer.
When her son was five months old, his father left Lewis and later began stalking her. He threatened to take her son. Her adopted mother told her that if Lewis gave custody of her son to her adoptive mother, his father couldn’t take him and Lewis could still have the boy live with her.
“Desperate to keep my child, I agreed to it.”
Lewis was stressed out with everything going on, so her stepfather suggested she come back to live with them and finish her schooling with the support of her family. Lewis agreed and notified her adoptive mother of her move.
That was when her adoptive parents came and took her son.
“I didn’t even have a chance to have a say in court.”
Lewis became suicidal. She was unable to go back to school or get her job back and she spiraled, eventually becoming an addict.
“I’ve never in my life felt so broken, defeated, and alone,” she said.
It was her stepfather who helped her to heal and become sober. She says he was supportive and told her that she didn’t have to let the same thing happen to her that happened to her mother. After the conversation with her stepfather, Lewis began working to placate her adoptive parents so she could see her son.
Ten years after her son was taken, Lewis stood up to fight for her oldest son. When her second son was born in 2014, she told her adoptive parents that they wouldn’t keep her children apart. She regained custody of her son, and has been raising her youngest son since his birth.
Lewis said she is the first mother in several generations in her family, to have the opportunity to raise a child from birth.
Search for missing man is still ongoing
A search for a missing Drayton Valley resident has been ongoing since June 22.
Derek Henningsmoen, age 65, was reported missing when his care workers checked in on him and he wasn’t home.
Henningsmoen is a special needs individual, and his niece Danica Sluchinski is concerned about his well being.
“We think that Derek may have had a possible stroke, so he’s likely confused,” says Sluchinski. “He’s had strokes in the past.”
Sluchinski says that Henningsmoen has a mental illness, but isn’t dangerous to anyone. At this moment, they think he is just confused.
She says they believe that he is wandering around the community. They have found pieces of his clothing in different areas of town. “We’ve found his shoes and socks and he’s just kind of been wandering,” she says.
The term empty nester has been around for about 110 years and is used to describe the lonely feeling parents have when their children grow up and leave the house.
I’ve spent a lot of time over the years thinking about what it would be like to be on my own. I have never lived by myself. When I was a single mom, there were definitely moments when it felt that way, but most of my choices were made with my children in mind. I didn’t feel free to just do whatever I wanted.
Having been a parent since I turned 20, I always kind of dreamed about what it would be like once my kids were grown. I would only have to clean up after myself. I didn’t have to listen to YouTubers screaming about video games anymore or listen to Ariana Grande’s voice in Sam and Cat.
No more parent-teacher interviews. No more non-urgent emergencies that I have to drop everything and attend to just in case. No more refereeing and enduring my children’s consequences when their electronics were taken away.
I love my children more than anything else, but I have to say, it honestly sounded fantastic.
Well, that day has come, and I’m afraid all the hobbies that I have developed in preparation for this day might not be enough.
There was a point when my kids were little and my parents lived a flight away, and sometimes they would go stay with my parents for a few weeks. I would be excited to clean their rooms and put everything away. After it was cleaned, I would close the door because it was weird to see the room so clean.
I imagine it’s going to be like that again. I will keep myself occupied, of course. I still have my work, I still have my dogs, and I have friends and family that I will spend time with. It will just be weird to come home and not be able to interact with another person.
Don’t get me wrong. I’m comfortable being by myself, and sometimes I really need it to recover from having my time occupied with social events. It’s my way of recharging my battery.
I also know that people who avoid any socialization have a 30-60 percent higher chance of developing dementia. So as much as spending time with others can exhaust me, it’s a matter of health and well-being.
But let’s be clear.. I’m not only spending time with people so that I don’t have cognitive issues in the future. I really enjoy spending time with the people I love, and I’m often excited to do so. I just need some recovery.
With the kids gone, every day will be my recovery period, and I think I’m going to be spending more time out and about just to get that fix. Getting that human interaction will be very important for me health wise and for my sanity.
I think I’m going to have to change my perspective on the term empty-nester. It’s not necessarily something to dread or be sad about. It’s an opportunity to create a unique, peaceful space that you can rest in after a day of spreading your wings and learning who you are in this next part of your life.
The new CAO for Drayton Valley brings with him experience in a municipal leadership role. He also brings many years of military experience to the position.
Troy Grant was appointed CAO at a special council meeting held on July 8. On a municipal level, Grant worked at Sturgeon County as the General Manager of Public Services.
During his time with the military, Grant earned the Canadian Forces’ Decoration for his years of service.
He originally started at the Town in March 2026, acting as the Town Services Manager. Getting a promotion this early on was not something he had anticipated.
“I didn’t come to the town anticipating becoming anything more than the general manager of town services,” says Grant.
Now that he has stepped into the new role, Grant says he’s excited to work with the staff he’s come to know.
“This is an opportunity that lends itself nicely to my classic training through the military… I’m super excited about it.”
One of the skills needed for the position of CAO is leadership, which is something he developed as a logistics officer in the military. Grant was responsible for organizing supply chains, personnel, finances, and transportation to ensure Canadian troops around the world had what they needed to operate smoothly.
“The CAO ultimately needs to understand the strengths and weaknesses of their team and then employ those things with reinforcing those strengths and weaknesses to achieve the objectives that council and the people of Drayton Valley need,” says Grant. “That’s exactly what army leaders do.”
One of the first things Grant wants to handle is the Town’s organizational chart, with the goal of making it more clear to staff, council, and the public. Council will also have the opportunity to give feedback, says Grant, because he plans to run it by them before making it official.
He says he’s really enjoyed working with council over the past few months.
“Our current council is so open to innovation and creativity,” says Grant. “I think something we all need to wrap our heads around is that we have a new council. They’ve been in place for less than a year, but they’ve already demonstrated flexibility of thought, creativity, and aggressive policy changes.”
Another project that they have been working on is reviewing the way they handle contracting. Grant says he wants to be sure that it’s being done properly and is beneficial to the community, rather than costly or a hindrance.
At the end of the day, this position is about service for Grant, which is something he’s proud of.
“I’m fundamentally a service guy. I’m about serving people; serving Canadians. My whole career has been that. I guess for me, it’s the next chapter in service to Canadians, so I’m excited about that,” says Grant.
Another area that excites him is “moving the yardsticks progressively” for Drayton Valley.
“Being part of figuring out the path forward in a meaningful way, in a leadership way, with this council and the team that we have,” he says.
He says he would like the municipality to be seen as a place where people want to work. Where they are respected and know that the work they do matters.
One of the questions council had for Grant was how long he imagined he could stay in his role as CAO. Given the turnover of the past ten years, one of their concerns was the stability of the role.
Grant says he plans to stick around as long as they will have him. He will eventually retire, though, and he says he will be putting together a succession plan with the hope that the next CAO can come fully qualified from in-house.
“It’s a real privilege to be able to support the town and become the leader of a team that I already believe in,” he says.
Carol Vowk, the chair of the board for the Drayton Valley Community Health Foundation, said when they first heard about the opportunity for the eSIM lab, they were in the middle of a project for a room in palliative care. She said the foundation decided to table the idea, keeping it in mind for the future once they had completed the renovations.
However, when the Town initiated the Grow Your Own program, they decided to go for it.
“The future came upon us really, really quickly,” said Vowk.
While they were planning for the eSIM lab, they completed their renovations for the palliative care room. The space now includes a wheelchair accessible shower, which they didn’t have previously.
“We can accomplish great things when our community comes together,” said Vowk.
Following the speeches and ribbon cutting, attendees were able to watch a demonstration of the lab put on by RN students and hospital staff.
What do I like? Thanks for asking. I like loads of things.
I like beer. I like wine, especially if there’s some fresh bread and a nice piece of cheese to go with it. I like playing golf. I like holidays somewhere sunny.
One feature those things have in common is that they cost a bit. So one of the things I like the most is money, because it makes all the other stuff possible.
And this ought to be a good time for folks like me, because as of now (yes, right now) the provincial government is giving a $100 energy rebate to each and every Albertan who meets some fairly loose criteria. I tick all the boxes. You probably do too.
Over 18 (check)
Alberta resident (check)
Filed taxes in 2025 (check)
Annual income less than $225,000 (you’re kidding, right?)
So far so good. But that’s the easy part. You have to have one of those MyAlberta online accounts to apply. I do have an account, but I have no idea whatsoever what the password might be. And as for my user name? Well, if I could remember stuff like that I’d probably be working in a circus somewhere as Mysterio the Memory-Man. On top of that, so far there have been reports of a number of hiccups in the application process, so that things are neither tickety nor boo. I mean, I can probably figure something out, but it starts to feel like quite a lot of work for not much reward.
Now I don’t want to complain about free money. Because free money is the best kind of money there is. Back when I was a lad you could feed a family of eleven on steak and lobster every day for a week on a hundred bucks and still have enough left to buy a small airline.
But those days are gone. It feels like $100 doesn’t go that far these days, because it doesn’t. Just yesterday I filled up with gas (we have a fairly small car) and then bought a couple of bottles of wine and bam! Just like that, 200 bucks gone. So that was the rebate for my wife and I taken care of before it even hit our bank account.
Don’t get me wrong. Getting an extra hundred bucks is a lot better than not getting an extra hundred bucks. And it’s orders of magnitude better than, for example, losing a hundred bucks. Still, as cash bonanzas go, this one feels like a bit of an anticlimax. You cannot make $100 into a huge pile and roll around in it naked. And if you try you’ll probably look pretty stupid.
This is all a bit of a downer, but hope springs eternal. And happily there are things that I like that don’t cost money. Things like sitting on the deck in the sunshine or going for a walk, both of which I have already done today.
Perhaps I should focus on things like that for the next little while. At least until I can remember that damn password.
Change is on the way to Drayton Valley’s arena.
The facility, which was rebranded as the Team Auctions Centre last year, will see upgrades valued at $1 million thanks to a contribution from an anonymous donor.
In recognition of the funding, the Total Works Gym will be renamed as the Thunder High Performance Centre.
Changes within the building will see the installation of new safety glass around the main ice surface and the addition of a four-panel digital video board. Additional upgrades will include drillable net pegs to improve safety and Alberta Junior Hockey League standards compliance, removal of side netting to enhance sight lines and improve the fan experience, an upgraded camera system to support game presentation and broadcasting and replacement dasher boards, coordinated alongside planned board repairs.
The upgrades were announced last week in a joint statement from the Drayton Valley Thunder, the Town of Drayton Valley and the Drayton Valley Community Foundation.
“The Team Auction Centre is where our community comes together,” said Kevin Young, President of the Thunder. “This project reflects what we can accomplish through partnership. These upgrades will create better opportunities for our athletes and fans and a stronger experience for everyone who walks through these doors.”
Mayor Nancy Dodds said that the $1 million contribution, along with the renaming of the gym, would leave a lasting legacy in the community.
“The much-needed upgrades to the facility will not only enhance opportunities for residents and visitors, but also strengthen a space that brings our community together. We are incredibly proud to stand alongside the Drayton Valley Thunder and the Drayton Community Foundation in recognizing this transformative moment.”
Nothing in the last 50 years has quite matched the feeling I got waking up one July morning in 1976 and realizing I wouldn’t have to so much as think about simultaneous equations for the next six weeks.
Life’s had its ups and downs since then, but I’ve never quite recaptured that burst of excitement you get when school’s out for summer and, with the entire holidays ahead of you, it feels as if it might as well be out forever.
All this week I’ve been watching kids walk down our street making their way between the twin attractions of the skatepark and 7/Eleven. Some are tall, some are short. Some are in groups, others in pairs or alone. The main thing they have in common is that they all seem pretty happy.
And they should be. But I wonder if they realize this is as good as it gets. They’re young, they’re healthy, it’s the first week of summer vacation. It’s all downhill from here.
What with bullying, the pressure to conform and the potential horrors of social media, it would be foolish to assume that teens don’t have problems of their own, because some of them quite obviously do. But for the happy majority it’s a question of perspective. It’s not that your teenage years are completely carefree. I know this because I am a former teenager. When I was that age my main concerns were wondering if I’d have enough money to buy the new ABBA album when it came out, trying to catalog my stamp collection and wishing I could figure out how to talk to girls without sounding like an absolute numpty. I’m still working on that last one as it happens. Meanwhile my brother, who’s a couple of years older than I am, spent most of the mid-1970s in front of the mirror trying to make sure his hair was perfect and becoming increasingly furious when it failed to remain exactly in place. It’s all fallen out now, so the joke’s on him.
So anyway, I want to wish all the kids who are off school a long and happy summer. I hope they have the chance to make memories that will last a lifetime. It’s a horrible cliche to say that your school days are the happiest days of your life. And like most cliches, it’s not always accurate. But as Ferris Bueller once said, life moves pretty fast. So it’s important to make the most of things right now, before they are gone forever.
I never did get that ABBA album. My stamp collection is still stuffed haphazardly into a couple of fading envelopes. My school days are the best part of half a century behind me. If I was to tell one of those kids who walk past our house how quickly the time has gone they’d think I was delusional, or bonkers, or both. But it’s no exaggeration to say that sometimes 1976 seems like yesterday. And yet here we are. Half a century later and I’m still not entirely sure what you’re supposed to do with simultaneous equations.
Have a great summer kids, and take time to enjoy the ride.
Off-highway vehicles are not allowed on public municipal property in Drayton Valley, whether they are electric or not.
Cody Rossing, the senior manager of community safety for the Town, says that there have been some complaints about e-dirt bikes being used in town and he wants to educate the public about the legislation surrounding electric micro-mobility devices.
“At the end of the day, these e-dirt bikes are considered by the Province of Alberta to be an off-highway vehicle,” says Rossing.
Like other OHVs, owners have to follow the regulations around ownership and use of the vehicle, and the rules don’t change if the vehicle happens to be electric.
“There is a minimum age of 14 to operate any off-highway vehicles. You need registration and you need insurance if you are operating on roadways,” says Rossing. “You do need a helmet if you are on the roadways as well.”
Along with provincial legislation, residents are required to follow the Town’s bylaws. Like many municipalities, OHVs are not permitted to be used within Drayton Valley’s public areas. This includes roads, sidewalks, walking trails, green spaces, and any other publicly accessible areas. The only exception is if it is being used on private property, such as an acreage within town limits.
Rossing says that while many people are only learning about e-dirt bikes now, the Province has had legislation in place for more than 15 years.
“It’s not something that all of a sudden the provincial government or the municipal government has come up with in the last couple of months. It has been very well established several years ago,” he says.
One issue that has come up when these micro vehicles are used in town is the lack of noise. E-dirt bikes and other micro vehicles don’t make a lot of noise, so residents don’t hear them coming. While this might happen with regular bicycles or scooters if someone isn’t paying attention, the real danger lies in how fast the vehicles can go.
Most e-dirt bikes have a top speed that ranges from 50 kph to 130 kph. It’s dangerous enough to have an accident with an e-bicycle, which can get up to speeds between 32 kph and 45 kph, but an accident with an e-dirt bike could be deadly.
“There are huge safety issues that come with that,” says Rossing. “It’s one of those things where we want adults and we want kids to have fun, but it’s got to be done safely.”
He says that enforcement services have been responding to complaints and have spoken to a few individuals about the rules, and they will continue to do so.
Rossing says those who are not happy with the legislation surrounding OHVs can either write to the Minister of Transportation and Economic Corridors, the Honourable Steve MacKinnon, or their local MLA.
The last time that Henningsmoen was seen was on a surveillance video at the south Petro Canada gas station. Sluchinski says he was headed toward the truck stop at about 3:30 a.m. on June 22.
The concern is that he may have hitched a ride with someone and left the community.
“At this time we believe that a trucker or another driver could have potentially picked him up and taken him to another town,” she says.
The search for Henningsmoen has involved the RCMP, search and rescue, helicopters, drones, dogs and volunteers. All have been combing through the areas they think he most likely would have gravitated to.
Sluchinski says they’ve also checked with the camps for those without homes, but had no luck finding him there.
Here’s an important question. Will you have enough money to live comfortably when it’s time to retire? Actually, scratch that. Here’s an even more important question. Will I have enough money to live comfortably when it’s time to retire?
It’s a question that’s worth asking, especially if, like me, you are haplessly stumbling toward your mid-sixties with no clear goals and no plan for the future whatsoever other than the half-formed notion that you’d like to make it to the pub on Friday if possible. And oh yeah, wouldn’t it be nice if you didn’t have to spend the rest of your life collecting carts at the grocery store?
Retiring is expensive. You need money. Quite a lot of money. The gravity of the situation was brought home to me last week while I was slogging my way through my 2025 tax return (oh, the memories!) It turns out I have enough unused contribution room on my RRSP to fund the purchase of a mid-sized airline. But sadly I have so little money that I can’t even, well, I can’t even afford to pay someone else to do my tax return.
There’s always the Canada Pension Plan. I’m a big fan of the CPP, but even there I have a problem. What you get out is determined by what you put in. I didn’t start making contributions until I was 24 on the not unreasonable grounds that I didn’t live in Canada. There’s another gap in my contribution history from the five years I spent at university while I was in my thirties. Hey, it was a tough course and I didn’t want to rush things. Anyway, after that I got a job as a junior reporter with wages so low that my CPP contributions were virtually zero anyway … I think the thrill of getting my photograph in the paper every week was supposed to be reward enough for my efforts. After all that … you get the picture, and as pictures go, it ain’t particularly pretty.
So, what’s a boy to do?
It’s not that I don’t like working. OK, well maybe it is a bit. But it’s more that I’m starting to feel, if not actually old, then rather less young than I used to. I’ve still got some working years left in me, but I can see a time when I’ll be ready to spend my days sitting on the deck composing long and frequently incoherent letters to my Member of Parliament on a variety of issues, none of which I fully understand, before hiking my pants up somewhere in the direction of my armpits and heading off for my evening meal at 4 p.m.
So how do I get there? How do I put away sufficient dosh over the next couple of years to be able to keep myself and the current Mrs. Long in the necessities of life (Preparation H, gin and Maalox as I understand it) through our declining years? It is, as I said earlier, a question worth asking. And, if I had to do things over again, it’s a question I would probably have asked myself before things went quite this far.
There is a little bit of a stereotype around newspapers. Some people think that the only people who read them are seniors. Our data shows otherwise. Typically as soon as you own property or enter the family phase of life you get more involved in the community. And that includes reading the newspaper. So our range of avid readers tends to be 34 plus, not 65 plus. But, regardless, many business owners will decline to advertise in the paper because, “It’s only read by seniors.”
Even if that was the case, I am writing today to say; don’t write off seniors.
Seniors make up about 17.5 percent of the Drayton Valley population according to the 2021 census. Census data states that in 2021 our community has a population of 6,970, and 1,040 of that is 65+. So why is this important information to know?
Boomers’ spending power is stuff of legend. In September 2025, McLean’s Magazine featured a long form article titled “The Jackpot Generation.” The article explored the wealth transfer of $1 trillion from boomer parents to their children or grandchildren that is expected over the next 10-15 years.
Drayton Valley has typically been considered a young community with the bulk of our population being well under 65. However, as community founders, and boomers who moved here in the early days of the oil boom age in this community we are lucky to have a portion of our population who have strong community ties, some disposable income, and still favour the traditional ways of doing commerce – face to face.
While this population is on the rise in our community, I am not so sure our businesses have grown to include this demographic in their marketing mix.
Last Wednesday at 2:30 pm I went grocery shopping, and I was amazed at how packed the parking lot was. It was seniors’ discount day, and so on top of your regular shoppers you are now seeing an influx of seniors who are discount savvy and are looking to experience the community while doing so. This got me thinking. Why didn’t other retail locations piggy back on the success of the grocery store with a Wednesday seniors’ discount day? Or where are the early bird dinner specials to fill up the slow 2:00 pm – 5:00 pm time slots in the restaurants?
Seniors in 2026, are not shut-ins. They are active in the community, and in life. They have disposable income, and they still believe in traditional business transactions. If you think the newspaper is “only read by seniors,” you’re wrong. But even if it was, then choosing not to advertise because of this fact may mean that you are not reaching a critical demographic in this community and you are leaving money on the table.
Looking forward to a nice relaxing summer? Not so fast. As we (finally!) approach the nice bit of 2026, I thought it would be useful to put together a list of the things I am currently worried about. And if I’m going to worry about them, so should you.
I’m worried about the way our provincial government is extending its own powers. The UCP is attempting to broaden its authority in areas that have traditionally been under federal jurisdiction. At the same time they are limiting the powers of municipalities and school boards to act without provincial approval. If all this comes to pass we are going to have one honking big (and powerful) government in Edmonton. That should give every one the collywobbles. If the NDP had tried something like this while they were in power we’d have been screaming to the high heavens.
I’m worried about our friends to the south. Every time you think America can’t get any more dystopian they find a way to prove you wrong. And the noise! It’s like living next door to a frat house.
I’m worried about retirement. The Canada Pension Plan works just fine. I’m looking forward to collecting my CPP in a year or two. Brand name beer here I come! The thought of ditching the CPP for a new and untried Alberta Pension Plan makes me more nervous than a long tailed cat in a room full of rocking chairs. And yet that’s what the provincial government seems intent on doing. I’m sorry, I’m sure Danielle and the gang have nothing but good intentions, but I don’t trust them not to make a complete and utter mess of things. If they feel like gambling I wish they’d do it with their own money.
I’m worried about the amount of ill-informed bile I see on social media and elsewhere directed at immigrants and refugees. This stuff invariably comes from people who claim to be acting to protect Canadian values. Clearly we have a different view on exactly what Canadian values are.
I’m worried that our thoughts and prayers don’t seem to be doing enough to prevent school shootings, public transit attacks or any of a raft of other atrocities. And I’m worried that I seem to have lost count of the number of those atrocities that have happened already this year. Perhaps we should all try thinking and praying harder?
I’m worried that we seem to spend more time focussing on the things that divide us than on the things that unite us.
I’m worried that these days, when you come across something that doesn’t match your own narrow world view, you’re free to select your own set of alternative facts to back up whatever bonkers theory you’re supporting. And if someone points out that your set of facts aren’t actually very, umm, factual, you’re able to label him as a stooge of big government who’s too blind to see that the Earth really is flat, 9/11 was the work of the Illuminati, the Kremlin is controlled by Disney etc. etc. etc.
I’m worried about inflation. I’m worried about Iran. I’m worried about the Blue Jays’ pitching. I’m worried about gas prices and I’m worried about property tax.
There. I’m glad that’s off my chest. Now It’s time to get out and enjoy that sunshine!
Three degrees with a chance of flurries? I did not see that coming. Dammit!
The Hearts and Hands Quilters’ Guild did more than just draw winners for their annual quilt raffle last week. They also presented 14 quilts to All Are Daughters for use at their women’s rehabilitation facility.
The guild boasts 28 members from the community, and all of them work to build quilts that can be donated to people in need. Each year, they hold a raffle fundraiser for three quilts, and the proceeds are then split between three different organizations.
This year they raised about $700 for their guild, the Kickstand Youth Hub, and STARS, along with their donation of quilts to All Are Daughters.
Trina Beckett, the vice president of All Are Daughters, was on hand at their meeting to accept the donation.
“About a year-and-a-half ago, a group of us women got together to start working on this dream of so many of us to open this recovery centre for women,” says Beckett.
She says there are members of the board who have gone through addiction and have been in recovery for years. Beckett is the mother of an addict, and her experience helping her daughter get through the first few months of recovery made her want to help others going through something similar.
“As a parent, you do anything to help your child because you know they’re in there somewhere,” she says.
Beckett says her daughter was involved with the centre before she passed away last summer. Despite the loss of her daughter, Beckett still wants to see the centre completed.
Right now, the facility is ready to go, but they don’t have an open date just yet. The organization is currently waiting for funding from the Province to cover operating costs, as well as getting licensing in order.
“We do have all our rooms spoken for as sponsor rooms right now,” she says. “We are just waiting for the go-ahead to get open.”
She says there aren’t any recovery centres for women in rural communities. Having both a men’s and a women’s centre is a positive thing, she says.
“We thank you guys for your support as well,” she told the guild. “Without the support of the community, we wouldn’t be able to do so far what we’ve done.”
The winners of this year’s raffles were Mel Sibley from Warburg, who took home Wolves on the Prowl; Pam Baker, who won Winter’s Day; and Wendy Nordell received One Up One Down.
The guild is always looking for new members, and they meet on the third Thursday of each month at the Beehive Support Services Building, but don’t meet in July or August. They also have regular sewing days on Wednesdays.
Opportunity Home’s first Spring Shaker was a success, says executive director Danna Cropley.
“The event sold out within the first few weeks,” says Cropley. “Beyond that, the event went absolutely amazingly.”
The evening had a dance, a catered dinner, and silent auction items to help raise funds for the rehabilitation centre. Cropley says it wouldn’t have been possible without the volunteers who helped put the event together. About 230 people attended.
“Jen Winter, Janice Kupsch, and their crew organized the event. The room was full of energy and community; it was so great,” says Cropley.
One of the reasons for the event, along with raising funds to help run the facility, was to educate the public about what the facility does and how it helps those in need. Opportunity Home opened its doors in February 2023, and has seen numerous people complete the 90-day program during its three years of operation.
Earlier in the week, Cropley also spoke to town council with the same goal in mind.
“Because the council is fairly new… we just wanted to update them on Opportunity Home’s mission, vision, and values, [as well] as the value our project brings, not only to the municipality but also our provincial community and out to our country.”
Cropley says the facility has offered beds to people from across the province, British Columbia, and some from the United States. She says she wanted council to see the reach that they have now and how they are supporting Recovery Alberta’s response to the current opioid crisis.
In her presentation to council, Cropley touched on the community, social, and economic value the centre brought to the community. This included the volunteer work the clients provided, homelessness and poverty prevention, as well as reducing taxpayer costs for emergency, health, and justice services.
She says community investment is a crucial part of the success of the centre, not in terms of dollars, but in terms of interest from the community, volunteers, and feedback.
“I just really wanted to make sure that town council was aware of who we are and what we do,” says Cropley.
Opportunity Home is hosting another event on June 19 from 11 a.m. to 2 p.m. that is open to the public: a memorial tree planting ceremony, along with a barbecue and tour of the facility. Cropley says they will also have different resources and services at the event for people to connect with if needed.
She says the tree-planting ceremony will be in honour of some community members who have recently passed away. Members of the public are welcome to donate to plant a tree in memory of someone they have lost.
All advertising is bad advertising when you don’t have a marketing goal in mind.
Whether it’s direct mail, digital marketing, broadcasting or newspaper; when you’ve undertaken an ad campaign with no consideration for your marketing goals you’ll be disappointed every time.
Every local business goes through a marketing lifecycle: awareness – consideration – conversion – retention and loyalty. Where your business is at in that lifecycle has to be a primary consideration when you develop a newspaper advertising campaign.
Awareness marketing has its place
If you’ve just opened your doors and you’re new to the community you need to create awareness. You literally need to be the town crier and tell people that you exist. Newspaper ads that announce events and grand openings, publicize your contact information, and let folks know who you are, what you’re doing and why you’re doing it are all part of a general awareness campaign.
When a company says that their newspaper ad is no longer working for them it’s more than likely they’ve gotten in the rut of continually advertising for awareness. The problem with getting stuck in an awareness mentality for too long is that it doesn’t deepen your relationship with the reader. “I’m here!” you say. “Yeah, so what!” They shout back. Once a business is launched the focus should shift to building relevancy, and moving a customer to considering your business over anyone else’s.
Relationship marketing: What does this look like in your local rural newspaper? A little different than you may think.
Local businesses are not global brands, and to advertise the same way would whitewash all the character that you bring to the table. Most certainly locals are looking for a product to satisfy a need but that isn’t the only input that goes into their buying decision. What looks like brand loyalty at a global level is actually relationship loyalty at a local level. Locals love doing business with people they know, either directly or indirectly. Since starting the newspaper there have been many people who have bought subscriptions and purchased advertising, not because they knew me, but because they know someone in my family, or someone on our staff. Locals are relationship loyal and love to support the names and faces behind the business. Don’t believe me – ladies how many candle parties, or tupperware parties have you gone to even though you have way too many candles and storage containers already? Exactly. People love to support people they know.
Leveraging your own name, and staff is one way you create the mental space for consideration and gets you away from general awareness marketing.
Secondly use the medium as a targeting method. When you advertise in the Drayton Valley and District Free Press, you can make some broad assumptions about who may see your ad: they read, more specifically they read the Free Press, they live in the region, they are one of thousands that are getting the same newspaper with the same information on the same day, to name a few.
As you personalize your ads to reflect the deeper character of your business you can also personalize your ads to focus on what’s happening in the community and make connections by resonating with local pain points – “Hey Free Press readers how about that wind storm last week! Sticks and leaves everywhere. Did you know we sell leaf blowers year round?…” “Spring potholes getting your down, come in for a spring tune up to make sure your car is on-road and off road ready…”
Positioning is important
On a local level building relevancy is not just about pushing product it is about positioning. At the end of the day you want locals to know who you are, what you do, and why your business is worth supporting and that you are one of them. You hate potholes too, you have a yard full of sticks too, their pain points are your pain points. To move from awareness to consideration you have to stop crying for customers and start connecting with customers – beginning with who you are.
Several members of the community have volunteered their time to search. She says she hopes that people will look on their property as it’s possible that Henningsmoen is staying in a shed or under a deck unbeknownst to the property owner.
“We are so unbelievably grateful for how well this town pulls together,” she says. “Dan Lemko put [so many] miles on his quad looking for him. It is so heartwarming to see.”
Sluchinski says this type of behaviour is abnormal for her uncle. She’s not sure if he’s living without shelter, or perhaps someone has taken him in. “We’re at the point where we think anything is possible right now,” she says.
Sports! All your questions answered!!!
What’s this World Cup I keep hearing about?
It’s the global festival of football that takes place every four years.
Book club helps build community
Angela Patty and her family have lived in the Berrymoor area all her life, and she would like to see the Berrymoor Centre as busy as it was when she was younger.
It seems like yesterday, but it was not
On a bright sunny day in mid May of 1986 I landed at Calgary airport, ready to build a new life in the Great White North. I had a full head of hair, a heart full of dreams and a full set of teeth. The world lay at my feet.
Upgraded van gives Beehive extra options
After fundraising for a year, the Beehive has been able to purchase a new van, which will help them to better accommodate their clients.
She also feels strongly about the seniors in the community, who have contributed so much of their efforts to make Drayton Valley the town that it currently is.
“I felt that it was past due for our town to give back to our seniors and help them out as much as possible. Without them we wouldn’t have had a town to call home.”
Driessen says the project has taken a while to put together. “It’s been in the works for quite a few years and we have to thank [many] for their contributions. It’s been a community collaboration without a doubt.”
Newberry says she is also grateful for the generosity and hard work of community members, including one local hockey team, that were able to ensure the project was a success.
Driessen says this service isn’t just for medical appointments. She says in some cases that means getting groceries, going to the pharmacy, or sometimes, the polls for an election.
“We will be providing a special in town service every Wednesday, so that our seniors can go shopping and get their groceries or medications along with their senior discounts,” says Newberry.
There will be a fee for the service, says Driessen. The Town researched and found a reasonable cost comparison with cab services in the community. Driessen says it will be comparable to cab services. “It does, of course, give a bit of a break,” she says.
In the future, Driessen says they would like to see some public funding allotted to the service to help lower the cost for those who need it.
Newberry says that paying for the service is set up with a digital payment service, allowing family members to easily help out their loved ones.
“It will work on digital payment service program where a family member or the person (senior or disabled) can purchase a prepaid visa gift card. Every time a person needs a ride the card will be debited the amount of the ride. Until the card is used up. Then it’s a matter of reloading it with money at that time. Could be a great Christmas gift from family to a loved one,” she says.
Those who are interested in registering their family for the service can contact Drake’s Handi Bus at 780-542-8706.
