Do we have what it takes to be a tourist destination?
I spent the last week in Canmore with the intent to ski. However a bout of flu and cough plagued our travel party and we didn’t venture too far from the condo. But I did get out enough to purchase an expensive coffee and eat some expensive ice cream.
Visiting Canmore is nice, but I cannot imagine living there. This is the time of year when Free Press HQ is putting together the Brazeau and Beyond Summer travel guide, so I am always looking for editorial inspiration for the magazine. Canmore as a tourist community provided a lot of fodder for the 2026 guide, but it also got me looking deeper into what makes Drayton Valley a much more amazing place to reside. Okay, so we don’t have the mountains. But parking is easy, and driving across town isn’t a headache. The drivers here, although slightly more pushy than I remember as a kid, are nowhere near the aggression you get in Canmore. In Canmore it’s city driving in a small town.
In-fills are a big part of Canmore’s most recent economic development: condos and townhouses are popping up like mushrooms after a fall rain. But eavesdropping in the elevators I heard plumbers, who were doing work on our building, discussing water pressure issues and wastewater and sewage issues the town is facing amidst all these new builds.
Real-estate prices are through the roof. A quick look at Canmore’s local newspaper informed the husband and I that for the same sum that got us a three acre property on the ring road would get us a 30 year old, 1 bed, 1 bath 451sqft condo.
But, it’s all worth it for the outdoor playground…right?
Well, now that I am back sleeping in my own bed, and into my own routines I would say…wait a moment, I’d argue that what we have in Drayton Valley, Brazeau County and the surrounding regions provides an exceptional outdoor recreational lifestyle at the fraction of the costs and with 100 percent more convenience. We’ve got; lakes, rivers, hiking trails, mountain biking, atv trails, events, entertainment, provincial parks and if you are really jonesing for the mountains Nordegg is just two hours away.
But, what we do have is not as exceptional as what we don’t have.
We don’t have crowds, a coffee is still less than $5, you can park almost anywhere and it’s free, strangers are few and far between, and an army of volunteers maintain some amazing trail systems right on our doorstep. So as I am percolating ideas on what to write about for the 2026 Brazeau and Beyond Travel Guide and researching Alberta towns that won the tourism lottery I get more and more grateful for the little slice of heaven I call home.
