The Community Matt Program is in place again after it was nearly cut due to lack of funding from the provincial government.
Lola Strand, the coordinator for Family and Community Support Services, says now that Premier Jason Kenney has made the announcement for additional funding, the program will be going ahead.
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Strand says normally the mat program is started earlier in the year. However, because they just received notification of the funding, they are hoping to have it start up by Christmas.
Originally, the mat program was started in 2015 and run by volunteers. In 2019 the program was run by staff, and it has continued that way since then. Currently, Strand says they are looking for Mat Program Supervisors so they can get the program operational.
Strand says because of the late start to the program, town council wanted to make it clear that if there were an emergency where temperatures dropped below a certain level, the program would open up temporarily.
Emily Hickman, the mat program manager, says she hopes this will be the last year they have to run the program as they are looking into other options for the future.
“We’re hoping to replace it with something more sustainable, just because relying on the whims of the provincial government to know whether or not we’re going to be able to provide this service is very stressful,” says Hickman.
Right now, she says she can’t give many details about the alternative project. Hickman says the project they are looking at isn’t a guarantee, but if it goes through it would rely less on government funding.
While the program has needed volunteers in the past, Hickman says that isn’t the case right now. They have staff to overlook the service.
What they do need are donations.
Close observers of current events, or anyone with a pulse for that matter, has probably noticed that the world is a pretty crappy place right now. How crappy? Well, it’s as crappy as it’s ever been as far as I can remember, and I’ve been around since the Dead Sea was just sick. It’s got to the point where I dread checking the news every morning for fear of whatever fresh atrocity has emerged overnight.
But we’re not going to talk about that this week. It’s almost Valentine’s Day, so let’s talk about love.
I love people. Not all of them obviously. There are one or two out there who I wouldn’t cross the street to pee on if they were on fire. But I was thinking the other day that there are a surprising number of people, here in Drayton Valley and in other places too, who in one way or another make my life better. Some of them do it on purpose. Some of them do it by accident. And some of them do it simply by existing. But I’m grateful for each and every one of them.
I love sitting outside on my deck on the first real spring day and watching as six months worth of dog poo gradually appears through the snow on my neighbour’s lawn. Other people’s problems are the best kind of problems.
And I do love the sunshine we get here. I grew up in Glasgow, where we were taught to believe that any sunny day might be the last we’d see for a generation, so you learned to appreciate a bit of blue sky when you saw it.
I love salty snacks. They are so darned tasty. Sadly, it’s become increasingly obvious over the last few years that those same delicious treats are trying to kill me. But unrequited love is still love.
I love my job. Or I do some of the time. Sure there are days when it’s a pain and I really don’t feel like dealing with another story about sewers or snow removal. But those days aren’t that common and I’m privileged to be able to do something that for the most part I enjoy. And I’m also lucky to work with people who I rather like. Don’t tell them. They must never know.
I love Canada. This year marks four decades since I made this country my home. I imagine there’ll be a parade of some kind on May 19 to mark the anniversary. This is a great place to be. Sure we’ve got some problems – winter’s aren’t great, food has become too expansive and apparently Justin Bieber has a new record coming out – but this is still one of the best, perhaps the very best, countries in the world by pretty much any measure. Shut up Sweden, nobody’s talking to you.
I love that this is a long weekend, which is exactly 1.5 times better than a regular weekend. Yes, observant readers might notice I have used that joke before, but that doesn’t make it any less true.
And I love how easy it was to come up with this list. The world is a grim place right now, so I consider myself lucky to be able to say that here at home things are not too bad really. I hope you’re able to do the same.
After a wait of several months, residents at the Wishing Well once again have a working elevator.
Since October last year the elevator has been out of commission while the province waited on parts for the repair. Brazeau Foundation CAO Denise Chesterman says some of the parts were coming from the United States, which only added to the wait time.
However, once they reported to the Province that the elevator wasn’t working, they were given approval right away to start the process. Chesterman says she was grateful for how well the Province worked with them to ensure it was taken care of as quickly as possible.
Though the elevators weren’t working, the staff at the Wishing Well and the Shangri-La Lodge were doing what they could to accommodate or help those who would typically need the elevators. They even went so far as to install a washer and dryer on the second floor to help residents easily access laundry services.
Once the parts came in and the elevator was repaired, the Alberta Elevating Devices and Amusement Rides Safety Association inspected the repair to ensure it was safe for use.
Chesterman says the Wishing Well’s elevator isn’t the first thing the Brazeau Foundation has had issues with. She says about ten years ago, one of the elevators in the Shangri-La Lodge had to be repaired, and while it wasn’t down for as long, it was not a quick fix, either.
Sylvia Angus-McConnell, the housing manager for the Wishing Well, says she’s been receiving a lot of comments from the residents, and they are all happy they can use it again.
Every building run by the Brazeau Foundation is owned by the Province, and the care and maintenance of the elevators has always fallen under provincial responsibility. However, Chesterman and Jeannette Vatter, a board member for the Brazeau Foundation, say the province has always been great about ensuring the elevators are inspected, kept in good condition, and repaired as quickly as possible if there is an issue.
Did somebody say the F word?
Let’s start this week with a cautionary tale.
A long, long time ago there was a push to build a fieldhouse in Drayton Valley. It began as an idea to create a dedicated space for indoor soccer. That sounded just dandy. Then some other folks got involved and they added all sorts of stuff to the proposal, so the facility was going to include everything from athletics to archery. And then someone came up with the idea to add a banquet hall too, because why not?
The proposed multi-purpose fieldhouse began to look a lot like one of those tools they used to sell on late night television. You know, the kind of thing that’s a hammer, and a screwdriver and a spirit level and a wrench all built into one. The trouble with that kind of gadget is that it’s usually not a terribly good hammer or wrench or whatever, because it’s trying to do too much. So while trying to please everybody, the fieldhouse project collapsed under the weight of its own good intentions. Municipal staff had put a lot of effort into trying to make it happen. Volunteer groups had worked hard to raise money. So when the fieldhouse hit the skids the debacle left a bad taste in a lot of mouths. The only part of the project that came to fruition was the banquet hall, which evolved into the MacKenzie Conference Centre. The MacKenzie Centre is great, but you can’t play soccer in it. Well, you probably could, but it wouldn’t be a very good idea.
I mention this because I, along with everyone else in Drayton Valley and Brazeau County, am being asked for my opinion on the future of recreation in the community. In case you missed it, there’s a survey on the Town of Drayton Valley website.
I took that survey so you don’t have to.
Perhaps I’m not really the target audience. They start by asking which facilities you use. I’m not much of a swimmer – more of a sinker really – so I have used the new pool precisely twice since it opened. Mind you, that’s a dramatic increase from the old pool, which I used once in 20 years.
Skatepark? Nope. Outdoor rink? Nope. Soccer fields? Nope. Omniplex? I’ve popped in to use the washrooms a couple of times. Does that count?
As far as other facilities are concerned, I have been to Whitby Hall quite a lot. I even got married there once. But those visits, plus a couple to Easyford, have almost all been for weddings or funerals. Does that count as recreation? I suppose there’s dancing at some of them.
Anyway, in spite of the fact I don’t use those facilities, I can see the value of having them in Drayton valley/Brazeau. Good recreational opportunities add to the quality of life and they make the entire community a more attractive place to live and work. Just because my own preferred form of recreation is sitting on my deck drinking beer, doesn’t mean it’s that way for everyone.
Next on the survey was a page asking what kind of facilities I’d like to see in the future. There, right about the middle, was an option for a fieldhouse. My first thought was, are we really going to go there again? But my second thought was, why not?
The survey makes it quite clear that the list of possible future facilities are just ideas, and that each one would come at a cost. A fieldhouse would be a very expensive option and would take years to come to fruition.
But it’s something to think about, and I think there’s a conversation worth having.
It’s been close to 20 years since the proposed multi-purpose fieldhouse died on the drawing board. A lot of things have changed since then. Maybe it’s time to try again.
Wild Rose to charge for busing
Due to a gap between provincial funding and actual transportation costs, the Wild Rose School Division will be charging busing fees for students beginning in the 2026/27 school year.
In a statement to the parents, WRSD superintendent Jodie Mattia explained that rising costs for transportation are the reason for the new fees. Since 2019, the division has been using contracted operators for busing to reduce costs associated with maintenance and replacement. Beginning in the 2024/25 school year, the division has been unable to stretch the grant funds from the province to cover all expenses.
“… bus contractors are experiencing rising costs in maintaining and updating the bus fleet, fuel and insurance,” says Mattia in her statement.
The decision on the fees was made at the January 20 board meeting.
“This is our second year in a row with a million dollars in deficit for transportation,” says WRSD board chair Daryl Scott.
The fees that parents will have to pay will depend on how far they are from the school their child is attending. Scott says students are divided into two categories for busing: eligible and ineligible, and the rate they pay depends where the students fall.
Eligible students are K-6 students who live more than 1.6 km from their school and 7-12 students who live more than 2 km from their school. The busing fees for these students will be $300.
Ineligible students are K-6 students who live less than 1.6 km from their school and 7-12 students who live less than 2 km from their school. The busing fees for these students will be $600.
The fee will be applied to every child using WRSD transportation services, with families getting a discounted rate when they have three or more children using the busing system.
Scott says the transportation funds they receive from the Province are separate from the funds they give for the students’ education. During the first year of deficit, the division used funds from their transportation reserve to cover the gap.
Rather than implementing these fees on parents without notice, the division will be covering the difference using funds meant for classrooms and instruction. In 2026/27, the implemented fees will be used for cost recovery of the transportation expenses incurred by the division above and beyond what the Province provides in their funding.
Scott says in many cases, the buses in the division aren’t being fully utilized by students. There are seats available for every registered child, but some of them are finding alternate means of getting to school.
Scott says in many cases, the buses in the division aren’t being fully utilized by students. There are seats available for every registered child, but some of them are finding alternate means of getting to school.
“The majority of our buses on paper are full, but people aren’t using the bus,” says Scott.
He says the fee may deter those who aren’t actually using the bus from holding onto a seat, which might allow the division to reduce some of the routes and save some costs as well. However, he says they still have to be careful with rerouting because they want to have students home at a reasonable hour.
Mattia says there will be payment options made available for parents who do not wish to pay the whole fee at the beginning of next year.
Parents who have questions or concerns about the fees are encouraged to call the Ward One trustees, Becky May at 780-514-6122, or Daryl Scott at 780-542-1945, or the Ward Two trustee, Holly Ekstrom, at 780-696-2065. Questions may also be directed to the division itself at 403-845-3376.
Opinion: Don’t write off seniors
There is a little bit of a stereotype around newspapers. Some people think that the only people who read them are seniors. Our data shows otherwise. Typically as soon as you own property or enter the family phase of life, you get more involved in the community. And that includes reading the newspaper. So our range of avid readers tends to be 34 plus, not 65 plus. But, regardless, many business owners will decline to advertise in the paper because, “it’s only read by seniors.”
Even if that was the case, I am writing today to say; don’t dis-count seniors.
Seniors make up about 17.5 percent of Drayton Valley’s population according to the 2021 census. Census data states that in 2021 our community has a population of 6,970, and 1,040 of that is 65+. So why is this important information to know?
Boomers’ spending power is stuff of legend. In September 2025, Maclean’s Magazine featured a long form article titled “The Jackpot Generation.” The article explored the implications of the wealth transfer of approximately $1 trillion from boomer parents to their children or grandchildren that is expected to happen over the next 10-15 years.
Drayton Valley has typically been considered a young community with the bulk of our population being well under 65. However, as community founders, and boomers who moved here in the early days of the oil boom age in this community we are lucky to have a portion of our population who have strong community ties, some disposable income, and still favour the traditional ways of doing commerce – face to face.
While this population is on the rise in our community, I am not so sure our businesses have grown to include this demographic in their marketing mix.
Last Wednesday at 2:30 pm I went grocery shopping, and I was amazed at how packed the parking lot was. It was seniors’ discount day, and so on top of your regular shoppers you are now seeing an influx of seniors who are discount savvy and are looking to experience the community while doing so. This got me thinking. Why didn’t other retail locations piggy back on the success of the grocery store with a Wednesday seniors’ discount day? Or where are the early bird dinner specials to fill up the slow 2:00 pm – 5:00 pm time slots in the restaurants?
Seniors in 2026, are not shut-ins. They are active in the community, and in life. They have disposable income, and they still believe in traditional business transactions. If you think the newspaper is “only read by seniors,” you’re wrong. But even if it was, then choosing not to advertise because of this fact may mean that you are not reaching a critical demographic in this community and you are leaving money on the table.
Hockey and firefighting go hand in hand
The Drayton Valley Thunder players recently had the chance to see if their team-building skills held up off the ice.
Drayton Valley/Brazeau County Fire Services Chief Tom Thomson says the team has been getting to meet and exercise with fire services members for some time.
“We’ve done it for a couple of years now,” says Thomson. “It kind of came about after we did a fire prevention night with them.”
During the program at the fire hall, the players get to learn some of the basic skills that new recruits have to master, as well as work on team-building and bonding. Thomson says the event is as much fun for the firefighters as it is for the players.
“They learned how to do the skills, had a chance to practice the skills and then at the end, we had a relay group challenge,” says Thomson.
He says being a junior hockey player can be pretty stressful for some kids. Getting away from the rink and doing an activity outside of the sport can be really beneficial, says Thomson. The program at the fire hall helps the players work on skills that are needed in the game in a different, more relaxed setting.
“As the night went on, it was really interesting to watch how they would help each other accomplish the skill or the task, how they would try and find efficiencies to accomplish the goals,” says Thomson. “You really saw a lot of the newer players on the team come to the fore in terms of leadership.”
One of the benefits for the fire department is that they have the opportunity to spark an interest in a career with fire services. Thomson says hockey players are team-oriented, understand the chain of command, and are physically fit, all things that would work well with fire services.
“It’s been a positive thing for us and for them,” says Thomson.
Jeff Truitt, the general manager and head coach of the team, also believes in the importance of giving the players some time off the ice.
“We were excited to be there,” says Truitt. “It’s something different for the guys during a long hockey season.”
He says it’s important for the players to get out into the community and meet with different businesses and services that they can learn from.
“It’s a very noble occupation and there’s lots of different facets to that operation, what they serve, what they do,” says Truitt. “The pride they take with it rubs off on our team.”
Truitt says they do get invites from other organizations, but one of the challenges for the team is their packed schedule. Between school, volunteering, practices, and games, there isn’t a lot of time for the players to participate in group activities outside of the rink. He says there have been times in the past when they were invited out, but they weren’t able to make it work.
“We’ve had a few, and we enjoy doing it,” says Truitt.
Along with learning some firefighting skills, they’ve also taken some cooking classes recently, says Truitt. He says they try to focus on life skills the players will enjoy doing and can use later on in life.
“The firefighting night was a great time for our guys as a team builder, as an experience, and we thank the fire department for having us.”
“If somebody wants to help the program out, we do take financial donations which can be made payable through the Town of Drayton Valley,” she says.
Hickman says they can also take some items, though their space for storage is limited. Some of that includes winter gear, such as gently used coats, waterproof gloves, toques, or scarves. She says some items, like crocheted afghans, are too bulky for their clients to carry around, so while the thought is appreciated, they would prefer blankets that can provide adequate warmth while being compact.
Close observers of current events, or anyone with a pulse for that matter, has probably noticed that the world is a pretty crappy place right now. How crappy? Well, it’s as crappy as it’s ever been as far as I can remember, and I’ve been around since the Dead Sea was just sick. It’s got to the point where I dread checking the news every morning for fear of whatever fresh atrocity has emerged overnight.
But we’re not going to talk about that this week. It’s almost Valentine’s Day, so let’s talk about love.
I love people. Not all of them obviously. There are one or two out there who I wouldn’t cross the street to pee on if they were on fire. But I was thinking the other day that there are a surprising number of people, here in Drayton Valley and in other places too, who in one way or another make my life better. Some of them do it on purpose. Some of them do it by accident. And some of them do it simply by existing. But I’m grateful for each and every one of them.
I love sitting outside on my deck on the first real spring day and watching as six months worth of dog poo gradually appears through the snow on my neighbour’s lawn. Other people’s problems are the best kind of problems.
And I do love the sunshine we get here. I grew up in Glasgow, where we were taught to believe that any sunny day might be the last we’d see for a generation, so you learned to appreciate a bit of blue sky when you saw it.
I love salty snacks. They are so darned tasty. Sadly, it’s become increasingly obvious over the last few years that those same delicious treats are trying to kill me. But unrequited love is still love.
I love my job. Or I do some of the time. Sure there are days when it’s a pain and I really don’t feel like dealing with another story about sewers or snow removal. But those days aren’t that common and I’m privileged to be able to do something that for the most part I enjoy. And I’m also lucky to work with people who I rather like. Don’t tell them. They must never know.
I love Canada. This year marks four decades since I made this country my home. I imagine there’ll be a parade of some kind on May 19 to mark the anniversary. This is a great place to be. Sure we’ve got some problems – winter’s aren’t great, food has become too expansive and apparently Justin Bieber has a new record coming out – but this is still one of the best, perhaps the very best, countries in the world by pretty much any measure. Shut up Sweden, nobody’s talking to you.
I love that this is a long weekend, which is exactly 1.5 times better than a regular weekend. Yes, observant readers might notice I have used that joke before, but that doesn’t make it any less true.
And I love how easy it was to come up with this list. The world is a grim place right now, so I consider myself lucky to be able to say that here at home things are not too bad really. I hope you’re able to do the same.
After a wait of several months, residents at the Wishing Well once again have a working elevator.
Since October last year the elevator has been out of commission while the province waited on parts for the repair. Brazeau Foundation CAO Denise Chesterman says some of the parts were coming from the United States, which only added to the wait time.
However, once they reported to the Province that the elevator wasn’t working, they were given approval right away to start the process. Chesterman says she was grateful for how well the Province worked with them to ensure it was taken care of as quickly as possible.
Though the elevators weren’t working, the staff at the Wishing Well and the Shangri-La Lodge were doing what they could to accommodate or help those who would typically need the elevators. They even went so far as to install a washer and dryer on the second floor to help residents easily access laundry services.
Once the parts came in and the elevator was repaired, the Alberta Elevating Devices and Amusement Rides Safety Association inspected the repair to ensure it was safe for use.
Chesterman says the Wishing Well’s elevator isn’t the first thing the Brazeau Foundation has had issues with. She says about ten years ago, one of the elevators in the Shangri-La Lodge had to be repaired, and while it wasn’t down for as long, it was not a quick fix, either.
Sylvia Angus-McConnell, the housing manager for the Wishing Well, says she’s been receiving a lot of comments from the residents, and they are all happy they can use it again.
Every building run by the Brazeau Foundation is owned by the Province, and the care and maintenance of the elevators has always fallen under provincial responsibility. However, Chesterman and Jeannette Vatter, a board member for the Brazeau Foundation, say the province has always been great about ensuring the elevators are inspected, kept in good condition, and repaired as quickly as possible if there is an issue.
Let’s start this week with a cautionary tale.
A long, long time ago there was a push to build a fieldhouse in Drayton Valley. It began as an idea to create a dedicated space for indoor soccer. That sounded just dandy. Then some other folks got involved and they added all sorts of stuff to the proposal, so the facility was going to include everything from athletics to archery. And then someone came up with the idea to add a banquet hall too, because why not?
The proposed multi-purpose fieldhouse began to look a lot like one of those tools they used to sell on late night television. You know, the kind of thing that’s a hammer, and a screwdriver and a spirit level and a wrench all built into one. The trouble with that kind of gadget is that it’s usually not a terribly good hammer or wrench or whatever, because it’s trying to do too much. So while trying to please everybody, the fieldhouse project collapsed under the weight of its own good intentions. Municipal staff had put a lot of effort into trying to make it happen. Volunteer groups had worked hard to raise money. So when the fieldhouse hit the skids the debacle left a bad taste in a lot of mouths. The only part of the project that came to fruition was the banquet hall, which evolved into the MacKenzie Conference Centre. The MacKenzie Centre is great, but you can’t play soccer in it. Well, you probably could, but it wouldn’t be a very good idea.
I mention this because I, along with everyone else in Drayton Valley and Brazeau County, am being asked for my opinion on the future of recreation in the community. In case you missed it, there’s a survey on the Town of Drayton Valley website.
I took that survey so you don’t have to.
Perhaps I’m not really the target audience. They start by asking which facilities you use. I’m not much of a swimmer – more of a sinker really – so I have used the new pool precisely twice since it opened. Mind you, that’s a dramatic increase from the old pool, which I used once in 20 years.
Skatepark? Nope. Outdoor rink? Nope. Soccer fields? Nope. Omniplex? I’ve popped in to use the washrooms a couple of times. Does that count?
As far as other facilities are concerned, I have been to Whitby Hall quite a lot. I even got married there once. But those visits, plus a couple to Easyford, have almost all been for weddings or funerals. Does that count as recreation? I suppose there’s dancing at some of them.
Anyway, in spite of the fact I don’t use those facilities, I can see the value of having them in Drayton valley/Brazeau. Good recreational opportunities add to the quality of life and they make the entire community a more attractive place to live and work. Just because my own preferred form of recreation is sitting on my deck drinking beer, doesn’t mean it’s that way for everyone.
Next on the survey was a page asking what kind of facilities I’d like to see in the future. There, right about the middle, was an option for a fieldhouse. My first thought was, are we really going to go there again? But my second thought was, why not?
The survey makes it quite clear that the list of possible future facilities are just ideas, and that each one would come at a cost. A fieldhouse would be a very expensive option and would take years to come to fruition.
But it’s something to think about, and I think there’s a conversation worth having.
It’s been close to 20 years since the proposed multi-purpose fieldhouse died on the drawing board. A lot of things have changed since then. Maybe it’s time to try again.
Due to a gap between provincial funding and actual transportation costs, the Wild Rose School Division will be charging busing fees for students beginning in the 2026/27 school year.
In a statement to the parents, WRSD superintendent Jodie Mattia explained that rising costs for transportation are the reason for the new fees. Since 2019, the division has been using contracted operators for busing to reduce costs associated with maintenance and replacement. Beginning in the 2024/25 school year, the division has been unable to stretch the grant funds from the province to cover all expenses.
“… bus contractors are experiencing rising costs in maintaining and updating the bus fleet, fuel and insurance,” says Mattia in her statement.
The decision on the fees was made at the January 20 board meeting.
“This is our second year in a row with a million dollars in deficit for transportation,” says WRSD board chair Daryl Scott.
The fees that parents will have to pay will depend on how far they are from the school their child is attending. Scott says students are divided into two categories for busing: eligible and ineligible, and the rate they pay depends where the students fall.
Eligible students are K-6 students who live more than 1.6 km from their school and 7-12 students who live more than 2 km from their school. The busing fees for these students will be $300.
Ineligible students are K-6 students who live less than 1.6 km from their school and 7-12 students who live less than 2 km from their school. The busing fees for these students will be $600.
The fee will be applied to every child using WRSD transportation services, with families getting a discounted rate when they have three or more children using the busing system.
Scott says the transportation funds they receive from the Province are separate from the funds they give for the students’ education. During the first year of deficit, the division used funds from their transportation reserve to cover the gap.
Rather than implementing these fees on parents without notice, the division will be covering the difference using funds meant for classrooms and instruction. In 2026/27, the implemented fees will be used for cost recovery of the transportation expenses incurred by the division above and beyond what the Province provides in their funding.
Scott says in many cases, the buses in the division aren’t being fully utilized by students. There are seats available for every registered child, but some of them are finding alternate means of getting to school.
Scott says in many cases, the buses in the division aren’t being fully utilized by students. There are seats available for every registered child, but some of them are finding alternate means of getting to school.
“The majority of our buses on paper are full, but people aren’t using the bus,” says Scott.
He says the fee may deter those who aren’t actually using the bus from holding onto a seat, which might allow the division to reduce some of the routes and save some costs as well. However, he says they still have to be careful with rerouting because they want to have students home at a reasonable hour.
Mattia says there will be payment options made available for parents who do not wish to pay the whole fee at the beginning of next year.
Parents who have questions or concerns about the fees are encouraged to call the Ward One trustees, Becky May at 780-514-6122, or Daryl Scott at 780-542-1945, or the Ward Two trustee, Holly Ekstrom, at 780-696-2065. Questions may also be directed to the division itself at 403-845-3376.
There is a little bit of a stereotype around newspapers. Some people think that the only people who read them are seniors. Our data shows otherwise. Typically as soon as you own property or enter the family phase of life, you get more involved in the community. And that includes reading the newspaper. So our range of avid readers tends to be 34 plus, not 65 plus. But, regardless, many business owners will decline to advertise in the paper because, “it’s only read by seniors.”
Even if that was the case, I am writing today to say; don’t dis-count seniors.
Seniors make up about 17.5 percent of Drayton Valley’s population according to the 2021 census. Census data states that in 2021 our community has a population of 6,970, and 1,040 of that is 65+. So why is this important information to know?
Boomers’ spending power is stuff of legend. In September 2025, Maclean’s Magazine featured a long form article titled “The Jackpot Generation.” The article explored the implications of the wealth transfer of approximately $1 trillion from boomer parents to their children or grandchildren that is expected to happen over the next 10-15 years.
Drayton Valley has typically been considered a young community with the bulk of our population being well under 65. However, as community founders, and boomers who moved here in the early days of the oil boom age in this community we are lucky to have a portion of our population who have strong community ties, some disposable income, and still favour the traditional ways of doing commerce – face to face.
While this population is on the rise in our community, I am not so sure our businesses have grown to include this demographic in their marketing mix.
Last Wednesday at 2:30 pm I went grocery shopping, and I was amazed at how packed the parking lot was. It was seniors’ discount day, and so on top of your regular shoppers you are now seeing an influx of seniors who are discount savvy and are looking to experience the community while doing so. This got me thinking. Why didn’t other retail locations piggy back on the success of the grocery store with a Wednesday seniors’ discount day? Or where are the early bird dinner specials to fill up the slow 2:00 pm – 5:00 pm time slots in the restaurants?
Seniors in 2026, are not shut-ins. They are active in the community, and in life. They have disposable income, and they still believe in traditional business transactions. If you think the newspaper is “only read by seniors,” you’re wrong. But even if it was, then choosing not to advertise because of this fact may mean that you are not reaching a critical demographic in this community and you are leaving money on the table.
The Drayton Valley Thunder players recently had the chance to see if their team-building skills held up off the ice.
Drayton Valley/Brazeau County Fire Services Chief Tom Thomson says the team has been getting to meet and exercise with fire services members for some time.
“We’ve done it for a couple of years now,” says Thomson. “It kind of came about after we did a fire prevention night with them.”
During the program at the fire hall, the players get to learn some of the basic skills that new recruits have to master, as well as work on team-building and bonding. Thomson says the event is as much fun for the firefighters as it is for the players.
“They learned how to do the skills, had a chance to practice the skills and then at the end, we had a relay group challenge,” says Thomson.
He says being a junior hockey player can be pretty stressful for some kids. Getting away from the rink and doing an activity outside of the sport can be really beneficial, says Thomson. The program at the fire hall helps the players work on skills that are needed in the game in a different, more relaxed setting.
“As the night went on, it was really interesting to watch how they would help each other accomplish the skill or the task, how they would try and find efficiencies to accomplish the goals,” says Thomson. “You really saw a lot of the newer players on the team come to the fore in terms of leadership.”
One of the benefits for the fire department is that they have the opportunity to spark an interest in a career with fire services. Thomson says hockey players are team-oriented, understand the chain of command, and are physically fit, all things that would work well with fire services.
“It’s been a positive thing for us and for them,” says Thomson.
Jeff Truitt, the general manager and head coach of the team, also believes in the importance of giving the players some time off the ice.
“We were excited to be there,” says Truitt. “It’s something different for the guys during a long hockey season.”
He says it’s important for the players to get out into the community and meet with different businesses and services that they can learn from.
“It’s a very noble occupation and there’s lots of different facets to that operation, what they serve, what they do,” says Truitt. “The pride they take with it rubs off on our team.”
Truitt says they do get invites from other organizations, but one of the challenges for the team is their packed schedule. Between school, volunteering, practices, and games, there isn’t a lot of time for the players to participate in group activities outside of the rink. He says there have been times in the past when they were invited out, but they weren’t able to make it work.
“We’ve had a few, and we enjoy doing it,” says Truitt.
Along with learning some firefighting skills, they’ve also taken some cooking classes recently, says Truitt. He says they try to focus on life skills the players will enjoy doing and can use later on in life.
“The firefighting night was a great time for our guys as a team builder, as an experience, and we thank the fire department for having us.”
She says they have noticed that some people have donated clothing items by leaving them in a park for someone to find. But she says this isn’t a very practical way to get the items to those who need them. “All it takes is a snowfall or rainfall and those items get wet and frozen and are no good to anyone,” she says. The preference is to have the items donated to them so they can see them properly distributed.
In the past, clients were able to cook some food for themselves when they used the mat service. However, Covid has made that difficult, and right now the clients are not allowed to use the kitchen. Hickman says donations of home cooked meals or baked goods also can’t be accepted because of government policies.
What they do instead of the meals, says Hickman, is put together a bag of snacks for their clients. This might include fruit cups, granola bars, puddings, hardy fruit like apples or oranges, and other similar items. She says if someone would like to donate those types of food, they would be able to use them.
Hickman says other items to consider are things like laundry soap, feminine hygiene products, and thermos’ with a good seal on them.
Working youth are suffering
Not too long ago, I heard a complaint about youth being too lazy to get jobs nowadays. That annoys me to no end because not only is it painting an entire generation with a broad brush, the blame for lower employment rates is placed solely at the feet of the youth, which is not right.
Drayton to host U11 finals
The Team Auctions Centre will be a busy place in March as it hosts the U11 A and B teams Division Finals on two different weekends.
Kara Westerlund, a member of the social committee for the event, says this community was selected after the Drayton Valley Minor Hockey Association put in a bid with Hockey Alberta.
How do I love thee? … Ummm
Close observers of current events, or anyone with a pulse for that matter, has probably noticed that the world is a pretty crappy place right now. How crappy? Well, it’s as crappy as it’s ever been as far as I can remember,
Elevator back in action
After a wait of several months, residents at the Wishing Well once again have a working elevator.
Since October last year the elevator has been out of commission while the province waited on parts for the repair.
