In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own and although that platform is free your time isn’t.
I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is newspaper advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Grow Your Marketing Team
Print advertising with the Drayton Valley and District Free Press gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business.
This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft mindful creative content that will be seen and prompts action.
By advertising with your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
Stop The Disruption
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers due to their longer shelf life, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with rural newspaper advertising:
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “click to redeem in store coupon” – print to digital is easy to do in both the print and e-edition formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant. Call out the reader specifically “Calling all Free Press newspaper readers.” You can niche the demographic based on the action you assume they are doing when they are reading your ad.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door. Your business isn’t an online hop on and hop off bus ride, you need foot traffic and this is one way to do it.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective customer. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
I said it before and it’s worth mentioning again. Forming a relationship with your local rural newspaper helps you expand your marketing team, and frees you to do what you actually set out to do – run a business set on building real relationships with your customers.
